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This study assesses the effectiveness of a strategy for obtaining active written parental consent for the outcome evaluation of an alcohol, tobacco, and other drug (ATOD) abuse prevention program. A local school-based strategy that was implemented in 16 middle schools in ten rural and suburban school districts is presented. Using a multiple case study approach and an adequacy of performance analysis, it was found that seven of the ten districts achieved a minimum consent rate goal set at 70% (ranged from 53% to 85%, average rate of 72%). Only two districts achieved a desired consent rate of 80%. Interviews with a key contact person in each school district provided profile information that distinguished districts that were successful in implementing an active parental consent strategy from those that were not successful. A cost effectiveness analysis showed that this local school-based strategy for obtaining parental consent for program evaluation was more cost effective than in previous studies. However, more than 20% of the data collection costs involved obtaining active written consent. Methodological and practical implications are discussed.

This article examines prevalence of non-medical use of prescription drugs (NMUPD) in a sample of elementary and high school students in an Appalachian Tennessee county. We found that lifetime prevalence of NMUPD (35%) was higher than prevalence of cigarette use (28%) and marijuana use (17%), but lower than lifetime prevalence of alcohol use (46%). We examined characteristics, as well as risk and protective factors in several domains, as predictors of NMUPD. For comparison, we also examined these characteristics and factors as predictors of alcohol, cigarette, and marijuana use. Using survey data from a sample of late elementary school and high school students (grades 5, 7, 9, and 11), logistic regression analyses showed that the risk factors of friends’ non-medical use and perceived availability, and the protective factors of perceived risk, parents’ disapproval, school commitment, and community norms against youth NMUPD were significant predictors of lifetime prevalence of NMUPD. Implications for prevention are discussed.

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