Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.

Studies have shown the relationships among cybervictimization, coping strategies, and depression, but no study has examined the mechanism that links the three variables. Accordingly, this study used the transactional model of stress and coping theory as a conceptual framework and proposed that coping strategies are mediators for the effects of cybervictimization on depression. A total of 387 adolescents were recruited by using the purposive sampling method. The results showed that cybervictimization is not directly associated with depression. All the coping strategies are found to be associated with cybervictimization, but only the avoidant coping strategy is the statistical mediator for the effects of cybervictimization on depression. This study’s findings suggest that the transactional model of stress and coping theory may provide a framework in the area of cyberbullying and recommend more actions to be taken in order to reduce the use of avoidance coping strategies among victims of cyberbullying.

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The prevalence of cyberbullying cases has been increasing over the years and it causes detrimental effects on one's mental health and psychological well-being. This cross-sectional research aims to determine the significant relationship between proactive aggression, reactive aggression and self-esteem on cyberbullying among undergraduates in Malaysia. 255 participants were recruited through purposive sampling. Questionnaires were distributed online via social media platforms such as Facebook, Instagram, WhatsApp, and Twitter. Three validated and reliable self-report measures were used to gather responses for this including Reactive-Proactive Aggression Questionnaire (RPQ), Rosenberg Self-esteem Scale (RSES) and Cyberbullying Test (CT). RPQ consists of 23 items followed by RSES with 10 items and lastly, CT consists of 45 items. All measures yielded a high reliability ranging from .84 to .95. The present study has found that proactive and reactive aggressions have a significant positive relationship with cyberbullying perpetration. However, proactive aggression has a stronger relationship as compared to reactive ones.  Those with high proactive aggressions tend to involve more in cyberbullying as compared to reactive aggression. Moreover, it also found a negative but non-significant relationship between self-esteem and cyberbullying perpetration among undergraduates in Malaysia. It shows that those with high self-esteem tend to be cyberbullying victims but not perpetrators due to their frequent usage of social media. This study implies that it could be useful to tackle those involved in proactive aggressions as compared to reactive aggression and those with high self-esteem. Healthy ways to channel proactive aggression in which perpetrator seeks reward or dominance should be identified rather than focusing on those who reacts aggressively to a threat or provocation.

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