Efficient construction claim management is necessary for all parties in a construction project. Claimpricing is one of the most important sub-processes of claim management, which gives substantive descriptionand details of extra costs incurred or to be incurred due to change. This paper aims at 1) finding suitable pricingmethod for each claim component of both contractors and employers, and 2) surveying claim pricing process ofexisting employers’ claim management system. The research was done by reviewing literatures, analyzingFIDIC’s “Conditions of Contract for Construction (First Edition)”, and performing interview of 29 key staff fromboth public and private organizations. It was found that there are 23 contractor’s claim cost components and 22employer’s claim cost components. From the survey results, Thai construction industry has much simpler claimpricing methods than those theoretically described in international practices in several aspects, i.e. the numberof claim components and the indemnity method. This factor should be recognized in the development of theindustry dealing with the high international competitive atmosphere in the future.
The tremendous transformation across market sectors inCambodia is the result of the country's rapid economic growth over the past decades. Subsequently, the market demand and consumer behavior, in real estate industry especially, has also become more complex and diverse. The research aimed to explore a different variety of marketing strategies used by real estate developers in Cambodia that respond most effectively toward the changing and demanding market spectrum with a focus on middle-class households. This study involved three indepth interviews with practitioners in real estate marketing who engaged in main-class subdivision housing development projects in Phnom Penh. Afterward, Content Analysis Technique was used to examine the outcome and generate the results of the interviews. The analysis of the interview's outcome demonstrated that each developer shows different interests in Segmentation, Targeting, and Positioning (STP), while some components of the marketing mix (4Ps) such as product and price played a significant role in the success of the project. The resultof this study will be beneficial to those subdivision real estate businesses who look to improve their marketing strategies to better meet the demands of the consumers.
Apartments are rental housing that grows in line with the demand for habitats, both from the increase in the population and the relocation of residence for work and study. The right location selection for the development of a rental residential project is an important factor that a project developer must decide before actualizing a project since it is a factor that is tied to the location of the land and the surrounding environments. This research aimed to develop the models for the location selection for apartment development, by using the Modified Analytic Hierarchy Process. This was done by collecting the data from 150 samples of apartment rental business entrepreneurs from five different areas, 30 from each. The data were then analyzed using the Modified Analytic Hierarchy Process to compare the importance of the main and sub-criteria using the pairwise comparison. The results showed that the transportation criterion was the most important criterion for developing apartment projects in almost all areas of Bangkok, except for the Thonburi area, in which the entrepreneurs are most concerned about the daily-life facilities, as well as the Eastern Bangkok area that weighs the utmost importance to the source of workplaces. Apartment developers or those who are interested in investing in such rental projects can use this model to assess the potential of different areas for analyze and compare for the precise select of the potential location to be developed as an apartment project.
This research aims to study home design guidelines in this new era in Thailand. The data were collected by conducting a semi-structured interview with three groups of key informants, including five participants – academics and real estate experts, five participants – residential project developers listed on the Stock Exchange of Thailand (SET), and home builders, the members of the Association of Home Builders of Thailand, and five participants – architects of a design company using design thinking, which is a creative human-centered problem-solving approach to better meet the needs of residents. Moreover, they are housing designers and developers in Thailand. The data were analyzed using content analysis. The research results revealed that the home design principle consistent with Thai residents’ new normal era behavior is a house with feel-good qualities, including flexibility, good hygiene, security, privacy, environmental friendliness, and convenience. In the new-normal era, homes should have private spaces to work or study from home, multi-purpose areas, an enlarged kitchen and increased functionality, a designated parcel receiving area, and/or a storage area. The building assembly system installation that enhances good health and comfort in living is also recommended. These valuable, novelty results might also lead to Thailand's real estate business development trends. Not only for housing residential designers and developers but also for other related business suppliers associated with new product development for home innovative inventions and technologies in the future.
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