The article presents the results of an applied political research on the representation of the 2022 Kazakh events in the Russian segment of social media. The context of the study stems from the significant intersection of the Russian and Kazakh segments of social media and the mutual influence of political processes. Under the political mobilization of the mass protests in Kazakhstan, which turned into an attempted coup, the activities of Russian counterelites intensified in various regions of Russia. Using a hybrid research strategy combined with cognitive mapping and social media analysis the authors managed to identify dynamic, structural and substantive characteristics of the information representation of the Kazakh events in the Russian segment of the Internet. The authors concluded that the scale of the Kazakh protests allowed to draw the short-term interest of the Russian audience, mainly from the regions bordering Kazakhstan. The use of economic triggers (rising prices, inefficient social policy, etc.) led to the involvement of the adult audience in the discussions around the Kazakh events, while a significant part of youth and young adults was excluded from information flows around the events. The study revealed that the Russian opposition attempted to use manipulative “contamination” technology in order to extrapolate the political and economic discontent in Kazakhstan to the situation in Russia. At the same time, the greatest resonance in the Russian segment of users was caused directly by the participation of the Collective Security Treaty Organization (CSTO) in the settlement, and not by the social and economic triggers that led to the events.

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The need for studies to analyze the evolution of university libraries at the various historical stages is substantiated. The authors identify three periods when the library role was changing radically due to the changes in ideology and social demands. The authors explore the first period in detail and point to the narrative character of most publications on the library history lacking analysis of their humanitarian origins. The authors argue that, to conceptualize academic libraries mission at the present time, it is necessary to understand the university library mission from the historical perspective. They emphasize that cultural and educational activitiestoday is viewed in the context of personal socialization, or student’s social adaptation while the vector of information space development calls for conceptualization of the libraries’ humanitarian mission.The authors argue that, to understand a university library mission and, speaking wider – an education humanitarian principle we have to turn to historical and philosophic essence of humanism and enlightenment at the earliest stage of Russian academic libraries of the late 18th – early 20th century.