Aviation in Thailand after the spread of the Covid-19 has drop of 81.7 percent in international and domestic passengers in year 2020.Airlines must develop strategies to get passengers to use their services once more when more people are flying in order to generate revenue. The purpose of this research is to compare the various preventive measures in order to stop the spread of COVID-19implemented by four low-cost airlines in Thailand and how passengers perceive them. Online questionnaires were used to collect the quantitative data of 400 sample groups. The findings revealed the perception of the passengers that all four low-cost airlines had the same protective measures in place to stop the spread of the 2019 Coronavirus Disease (COVID-19) including measures to prepare the aircraft, screen passengers, manage passenger density, and prepare for emergencies. However, these low-cost airlines employ a variety of preventative measures, such as hygiene regulations for on-board service employees, Service precautions before to boarding, Cabin service measure and passenger hygiene measure. The Civil Aviation Authority of Thailand can use the study's findings to help create regulations and standards for safeguarding the safety of passengers in critical epidemic conditions like the coronavirus pandemic (Covid-19).
Since the outbreak of COVID-19 in 2020, Thai Airways (THAI) and many other airlines have been suffering from significant losses and a shortage of liquidity and cash flow. Therefore, the submitted rehabilitation plan aims to completely restructure and enable THAI to become profitable again (Thai Airways, 2021). This study therefore aims to contribute a guideline for enhancing service quality for customer satisfaction in the business by using content analysis from documents, books, tables, articles and related research to examine data based on the Airline Service Quality (AIRQUAL), a crucial component for all service providers, but particularly in the airline industry. This study in line with the forecast of the International Air Transport Association (IATA) and The Civil Aviation Authority of Thailand (CAAT) that the aviation industry will recover to normal within the next few years and the Thai national strategy (2018-2037) on developing future industries and services in order to be key growth engines designed to push Thailand to become a developed country through advanced innovations and technologies and also serves as a foundation for further studies and could possibly accelerate existing research on airline service quality and customers' airline selection decisions.
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