Enhancing the potential of the advertising media management business entrepreneurs enables them to be successful in their businesses on the sky train routes. At present, there are a total of 5 sky train lines and 113 stations in service, covering a distance of more than 157 kilometers. With this reason, advertising media used for the promotion of products and services are displayed both inside the train stations and in the trains in order to create awareness among consumers to make a purchasing decision. At present, the competition of this type of business is very high. Advertising media management business has not been able to adapt and differentiate itself from its competitors nor create its competitive advantage, resulting in its inability to respond to the needs of the customers who travel on the sky trains in Thailand. The objectives of this research were to: 1) study levels of personal norms, purchasing decision, co-branding with customers through social commerce tools, advertising strategies, social support, innovations for trust building, and the success of the advertising media management business on the sky train routes in Thailand

Public limited companies in Thailand operate under the support of the government with the aim of continuously developing potential for long-term economic expansion. During the COVID-19 pandemic, the public limited companies face many problems including lack of competitiveness at the national and global levels. The objectives of this research were to: 1) study levels of management strategies, innovative leadership, dynamic capabilities, and success in the operation of the public limited companies in Thailand; 2) examine influences of management strategies, innovative leadership, and dynamic capabilities on the success in the operation of the public limited companies in Thailand; and 3) develop a model for the success in the operation of the public limited companies in Thailand. This research employed a mixed research methodology combining quantitative and qualitative methods. For the quantitative research part, the research sample consisted of 360 executives of public limited companies in Thailand. The sample size was determined based on the criterion of 20 times the observed variables. They were selected via stratified sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model.

Public limited companies in Thailand operate under the support of the government with the aim of continuously developing potential for long-term economic expansion. During the COVID-19 pandemic, the public limited companies face many problems including lack of competitiveness at the national and global levels. The objectives of this research were to: 1) study levels of management strategies, innovative leadership, dynamic capabilities, and success in the operation of the public limited companies in Thailand; 2) examine influences of management strategies, innovative leadership, and dynamic capabilities on the success in the operation of the public limited companies in Thailand; and 3) develop a model for the success in the operation of the public limited companies in Thailand. This research employed a mixed research methodology combining quantitative and qualitative methods. For the quantitative research part, the research sample consisted of 360 executives of public limited companies in Thailand. The sample size was determined based on the criterion of 20 times the observed variables. They were selected via stratified sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model.