Purpose This paper aims to assess a pediatric media health effects’ toolkit from a health literacy perspective. A secondary aim is to highlight the collaborative role of an embedded librarian. Design/methodology/approach The authors assessed ten items from the toolkit in several formats (text, survey and video) using the following health literacy assessment tools: the Simple Measure of Gobbledygook, the Suitability Assessment of Materials, the Patient Education Materials Assessment Tool for Printed Materials and the Patient Education Materials Assessment Tool for Audio/Visual Materials. Findings Both the toolkit’s readability scores and understandability scores provided a deeper understanding of where improvements to the toolkit need to be made. The review process also highlighted issues with the assessment tools themselves that prevent them from providing a complete analysis of each materials’ readability and suitability. Research limitations/implications This initial assessment of the toolkit will serve as the backbone for additional formative research, revisions and pilot tests, which will be conducted for the toolkit to become a viable, available and usable tool for pediatricians and health-care providers. The insight gleaned from this study serves as an example, for other institutions across fields, of the importance of having professionals, such as librarians, become well-versed in health literacy and offer guidance and insight for the development of health-focused patient materials. Originality/value This project provides further insight into the evolving role of the embedded librarian. As gatekeepers of information with the responsibility of vetting sources, informing the creation of content, and developing resources, the integration of health literacy knowledge is imperative for librarians to further the work of their institutions and aid in the progression of their field.

Media are a ubiquitous part of children's lives and as such are powerful environmental health concerns being addressed by today's pediatricians. Use of television, video games, and social media has been found to affect children's health and well‐being in a number of areas of their development, including sleep, nutrition, sexual behavior, substance use, risk‐taking, anxiety, aggression, and social connectedness. In addressing these concerns, pediatricians must integrate research‐based media literacy practices in their recommendations and treatment, educate patients and families, empower them to think critically about their media choices, and mitigate media‐related health concerns.

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