The spaces of bookselling have as many stories to tell as do the books for sale. More than static backgrounds for bookselling, these dynamic spaces both shape individual and collective behaviors and perceptions and are shaped by the values and practices of booksellers and book buyers. This Element focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces-the store, the street, and the catalogue. Following an introduction, the second section considers how the material space of bookstores shapes social engagement in and cultural values associated with the bookstore. The third section turns to itinerant and sidewalk booksellers and the ways in which they use the physical, social, and legal space of the street to craft geographies of belonging. And the final section pages through bookseller catalogues, examining them as a significant genre that works to spatialize the bookstore.

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This article explores the phenomenon of the gift enterprise bookstore in the mid-nineteenth-century United States. An early form of premium marketing, the gift-book enterprise promised to reward each book purchase with a surprise ‘gift’, ranging from pencils to dress patterns to cutlery to jewellery. A novel form of marketing books, the gift enterprise bookstore teetered on a thin line between sensation and sham. Although decried as form of illegal lottery gambling and beset by accusations of dishonesty, gift-book enterprises grew immensely popular. Drawing on extensive archival research on one of the most successful gift-book enterprises, the bookstores of G.G. and D.W. Evans—operating in urban centres from 1856–1861—this article examines gift enterprise bookselling in the context of mid-nineteenth-century American print cultures. As savvy entrepreneurs, the Evans’ leveraged the national reach and perceived authority of the newspaper by engaging in debates over the morality and legality of the business in the columns of widely-circulating papers and capitalised on editorial and reprinting practices to endorse their business model and market their bookstores. In addition, in lengthy bookseller catalogues distributed across the nation, the Evans’ created a bookstore in print and shaped inclusive imagined and real communities of reader-book buyers. Examining the print culture of Evans’ gift-book enterprise offers new insights into nineteenth-century book marketing and the ways in which gift enterprise bookselling was intimately connected to and inseparable from contemporary print forms, networks, and practices. Taking the gift-book enterprise seriously expands the histories of American bookselling and decentres the dominant focus on large publishers. In addition, the gift-bookstore phenomenon highlights how bookselling is always entwined with larger cultural dynamics.