Salah satu permasalahan dunia pariwisata yang ada di Provinsi Jawa Timur adalah tentang aksesibilitas dan infrastruktur penunjang meskipun memiliki Bandara Juanda dan Pelabuhan Tanjung Perak sebagai pintu masuk wisatawan dari luar daerah/mancanegara. Seperti diketahui, keberadaan destinasi pariwisata berlokasi tidak di ibukota provinsi namun berada pada kabupaten/kota sehingga perlu disiapkan moda lanjutan berikut dengan infrastrukturnya, seperti hotel, restoran, gedung pertemuan, promosi, dan lain-lain. Sedangkan di sisi lain, sektor pariwisata menjadi sektor andalan dalam pertumbuhan ekonomi Provinsi Jawa Timur. Kontribusi sektor pariwisata pada Produk Dometik Regional Bruto Provinsi Jawa Timur tahun 2017 yang terdiri dari akumulasi lapangan usaha penyediaan akomodasi dan makan minum, transportasi dan pergudanga, dan informasi dan komunikasi berjumlah Rp. 185.234M dengan rata-rata pertumbuhan 13% setiap tahunnya. Penelitian ini akan membahas tentang strategi pengembangan destinasi pariwisata di Kabupaten Jember Jawa Timur. Metode analisis yang digunakan adalah analisis SWOT dan matrik Quantitave Strategy Planning (QSP). Strategi yang dapat diterapkan adalah pembinaan kelompok masyarakat (pokdarwis), peningkatan daya saing produk pariwisata melalui program pembiayaan mandiri, dan mengadakan even wisata yang terintegrasi dengan sektor lain.
Plengkung Beach is one of the beaches in the Diamond Triangle line in Banyuwangi Regency. Plengkung Beach is dubbed “The Seven Giant Waves Wonder” by tourists. However, the potential development of Plengkung Beach has not been optimal because there are several problems such as the lack of media of promotions, limited modes of transportation, and visitor activities that tend to environmental pollutions. This study aims to formulate a marketing strategy for Plengkung Beach tourism based on the marketing aspects of 3P+4A (price, place, promotion, attraction, accessibility, amenity, and ancillary. This research is a descriptive qualitative study. The data were collected by survey and interviews with local government who were in charge of regional planning and tourism development as well as tourists who were selected randomly. The analysis method uses the Boston Consulting Group (BCG) matrix. The results of the BCG matrix analysis place Plengkung Beach in the Question Mark quadrant, that where tourism marketing (on the supply side) is well-executed, but not so with the tourist perceptions. Tourism marketing plans for improving visitors of Plengkung Beach were repairing the road, adding tourist attractions, providing tourism supporting facilities and infrastructure such as hotels and restaurants, and reducing transportation rental costs. Abstrak Pantai Plengkung adalah salah satu destinasi pariwisata di Kabupaten Banyuwangi yang termasuk dalam Triangle Diamond (Segitiga Berlian). Daya tarik utama Pantai Plengkung adalah ombaknya yang termasuk dalam The Seven Giant Wave Wonder karena bagus untuk olahraga selancar. Meski demikian, pengembangan potensi Pantai Plengkung belum maksimal karena terdapat beberapa permasalahan seperti minimnya media dan sarana promosi, keterbatasan moda transportasi, dan aktivitas pengunjung yang cenderung merusak alam. Penelitian ini bertujuan untuk merumuskan strategi pemasaran pariwisata Pantai Plengkung berdasarkan aspek-aspek pemasaran jasa pariwisata 3P+4A. Penelitian ini merupakan penelitian kualitatif deskriptif Data dikumpulkan melalui survei dan wawancara kepada instansi pemerintah terkait perencanaan pembangunan dan sektor pariwisata, dan wisatawan Pantai Plekung yang dipilih secara acak. Metode analisis menggunakan matrik Boston Consulting Group (BCG). Hasil analisis matrik BCG menempatkan Pantai Plengkung pada kuadran Tanda Tanya, artinya pemasaran pariwisata (sisi penawaran) sudah bagus dan menyeluruh tetapi belum sesuai dengan persepsi wisatawan. Upaya meningkatkan kunjungan wisatawan dengan menerapkan strategi pemasaran pariwisata di Pantai Plengkung, yaitu dengan cara memperbaiki aksesibilitas jalan, penambahan daya tarik wisata, dan penyediaan sarana dan prasarana penunjang pariwisata seperti hotel dan restoran serta pengurangan biaya sewa kendaraan melalui sistem subsidi.
Introduction: The spread of the COVID-19 virus requires unprecedented steps from the government such as the restriction of travelers and activities and enforcement of social distancing to reduce interaction between individuals. This led to a drastic decrease in tourist visits to the TN-BTS between January and December 2020 with the area reported having been closed between April - July. Meanwhile, there was an inadequate transportation system at a tourist destination area before the pandemic and that made the movement more difficult during the pandemic. Therefore, this research is focused on describing transportation modes integration in the East Java-Indonesia TN-BTS area during this period. Methods: The intermodal integration was represented through the community's preference which was based on certain elements such as the need for connecting mode, main mode, multimodal network, transitional facilities, switching facilities with different networks, schedules integration, tariffs, routes, and times. Results and Discussion: The survey conducted, however, showed these indicators are below expectation as observed with the community satisfaction with transportation integration in the TN-BTS area measured to be very low, below 60%, using the Customer Satisfaction Index (CSI) tool. Moreover, the expectations on the variables for intermodal integration were also measured using Important Performance Analysis (IPA). Conclusion: The findings showed the policymakers and planners need to take steps to encourage the realization of transportation integration in the TN-BTS area to develop tourism in the area.
Terjadi ketimpangan yang mencolok antara kawasan utara dan kawasan selatan Jawa Timur jika dilihat dari laju pertumbuhan ekonomi. Kawasan utara telah memiliki infrastruktur yang mampu mengangkat perekonomian masyarakat di sekitarnya. Berbeda dengan kawasan utara, kawasan selatan Jawa Timur belum memiliki infrastruktur yang memadai sehingga perkembangan perekonomiannya cenderung lebih lambat. Penyebab ketertinggalan wilayah selatan disebabkan oleh kondisi geografis kawasan tersebut terutama Kab. Blitar, yang merupakan pegunungan kapur yabg kondisinya kering dan miskin sumber daya alam yang bisa dimanfaatkan. Penelitian ini bertujuan mengetahui sektor basis, mengetahui lapangan usaha yang memiliki daya saing, dan mengetahui struktur perekonomian di Kabupaten Blitar periode 2010-2016. Teknik analisa yang digunakan adalah Analisa Location Quotient (LQ), Analisa Dynamic Location Quotient (DLQ), dan Analisa Shift-Share klasik. Hasil penelitian ini adalah sektor basis di Kabupaten Blitar meliputi pertanian, kehutanan, dan perikanan; informasi dan komunikasi; real estate; administrasi pemerintahan, pertahanan dan jaminan sosial wajib; jasa pendidikan; dan jasa kesehatan dan kegiatan sosial. Lapangan usaha yang memiliki daya saing adalah pertanian, kehutanan, dan perikanan; pertambangan dan penggalian; perdagangan besar dan eceran, reparasi mobil dan sepeda motor; dan jasa keuangan dan asuransi. Dan struktur perekonomian Kabupaten Blitar dalam rentang waktu 2010-2016 ditopang oleh empat lapangan usaha yaitu pertanian, kehutanan, dan perikanan; perdagangan besar dan eceran, reparasi mobil dan sepeda motor; industri pengolahan; dan konstruksi. Kata kunci: sektor basis, daya saing, LQ, DLQ, Shift-Share
Grand Forest Park (Tahura) is a nature conservation area for research, education, recreation, and human welfare. However, many Tahura such as Tahura R Soerjo in East Java is experiencing worrying conditions due to the exploitation of forests as a source of support for the community's economy. In Tahura, it was found that 3,814 Ha of Pine Forest had been converted into industrial and agricultural areas. This condition causes vegetation damage to reach 20% which also causes hydrological damage. Lack of understanding about the intangible benefits of forests, especially hydrology, will be detrimental to life in the future. If the hydrology is damaged, Tahura will lose the function of climate control and water management. The springs of the Brantas River that support ±40.64 million people in East Java will be threatened. For this reason, in this study, water discharge measurements were carried out based on forest types and land slope level tests using Freidman analysis because the data were not normally distributed. The measurement results show that there are significant differences in discharge, both based on forest type and based on the level of slope. It is hoped that from the results of this study, the government can make preventive policies to prevent and deal with this problem so that clean water from Tahura can be used sustainably.
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