Academic library assessment activities are designed to facilitate planning, improve programs and services, and demonstrate library impact on student academic success and faculty research productivity. One effective way to share assessment processes and outcomes is through scholarly publications in library and information sciences. However, presenting assessment activities on the library website is another essential way to share this impact activity with a wider audience, and especially with institutional and higher education stakeholders. With that in mind, how do academic libraries effectively communicate on their website their impact on the research and learning enterprise to their stakeholders? In accordance with ACRL's recommendations for demonstrating value and impact, what are best practices for demonstrating impact through the website, a far-reaching platform which gives libraries a unique opportunity for broadly communicating their alignment with institutional goals? Stony Brook University is designing a mini-site as part of the overall libraries' web presence to share our assessment activities, findings, and statistics with our university community. Our goal is to create a web presence that demonstrates library impact on academic success in a way that is understandable to external stakeholders and to do so in a visually compelling way. As part of this project, a thorough review was conducted of the Association of American Universities (AAU) 1 member institutions' library webpages to locate and study their assessment information to serve as a comparison. This examination revealed a lack of a library assessment presence on the majority of library websites. Where there was assessment information, some of it was difficult to follow because of library-centric presentation and lingo, and issues with organization, navigation, volume, scope, and types of materials presented. Using ACRL's Academic Library Impact: Improving Practice and Essential Areas to Research (Library Impact) 2 and ACRL's The Value of Academic Libraries: A Comprehensive Research Review and Report (VAL Report) 3 as a framework, the authors discussed the findings, deliberations, and recommendations for best practices in design, visual impact, and communication of assessment goals and processes with appropriate institutional contexts on a website.

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