The year 2020 was shaken by the spread of the Covid-19 virus. The viral pandemic occurred has changed the way of life of the world, at least from a social and economic perspective. Predictions of a recession began to emerge as the economy weakened due to the spread of the virus forcing large parts of the population to be laid off. Many businesses experience losses and even go out of business, or at least experience a decline in profits (Brewer, 2020). The economic impact of this disaster is likely to continue for several years to come. Gema Insani is a publishing company in Depok which has been directly affected by the pandemic. A proper marketing strategy is needed so that even if there is a decline in the level of product sales, the decline is still under control or does not cause the company to go out of business. This study aims to analyze the marketing strategies that the Gema Insani company implemented during the pandemic. The research was conducted using qualitative methods and descriptive analysis. It can be concluded from the research results that the applied marketing strategy includes the marketing mix of product aspects, price, place, promotion, people, process and physical evidence. The most dominant aspect in dealing with and adapting to pandemic situation is  promotion aspect, that is by optimizing online marketing and product sales (digital marketing). By optimizing digital marketing, online product sales increased by 30%.

The existence of individuals with developmental and sensory disabilities (DIII MP-WNBK students) at the Jakarta State Polytechnic is a concern, especially when it is observed how they interact, the way they receive and attend lectures in class. So the situation that is completely online like this, becomes a challenge for them. The purpose of this study is to examine the effectiveness of distance education for MP-WNBK DIII students, and to explain efforts to improve their skills in accessing online lectures through the elearning.pnj.ac.id platform. This study uses an intervention method with a quantitative approach. The design of this research is a cross sectional study. The sample in this study was PS DIII MP-WNBK PNJ students. The number of samples taken as many as 76 students from a population of 92 students. The results of this study conclude that both lecturers and students enjoy using e-learning as a learning medium during distance learning. Learning with a high level of interaction is fun for both lecturers and students because it approaches face-to-face learning. Almost all students are able to use e-learning. E-learning is quite effective for distance learning.

The existence of individuals with developmental and sensory disabilities (DIII MP-WNBK students) at the Jakarta State Polytechnic is a concern, especially when it is observed how they interact, the way they receive and attend lectures in class. So the situation that is completely online like this, becomes a challenge for them. The purpose of this study is to examine the effectiveness of distance education for MP-WNBK DIII students, and to explain efforts to improve their skills in accessing online lectures through the elearning.pnj.ac.id platform. This study uses an intervention method with a quantitative approach. The design of this research is a cross sectional study. The sample in this study was PS DIII MP-WNBK PNJ students. The number of samples taken as many as 76 students from a population of 92 students. The results of this study conclude that both lecturers and students enjoy using e-learning as a learning medium during distance learning. Learning with a high level of interaction is fun for both lecturers and students because it approaches face-to-face learning. Almost all students are able to use e-learning. E-learning is quite effective for distance learning.