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Injury and death rates mark motorcycling as a hazardous activity. However, this article argues that such indicators of risk have little resonance for those who ride motorcycles. Central to motorcyclists’ understandings of their pursuit is the celebration of technique and a belief in the ability to control their riding experiences. The importance of the lived experience of riding encourages motorcyclists to marginalize expert systems of knowledge in favour of their own practical experience. Through these processes, the potential of injury and death are downplayed.

The authors explore the sociospatial relationship that exists between where households reside and consumption spaces: places specially built or redeveloped for people who visit to buy and consume within these locations the fun goods and services on sale. Consumption spaces are categorized here according to the opportunities they provide for stimulating the senses, and focusing empirically on the Australian city of Brisbane, they were found to be disproportionately concentrated in a community ringing the central business district. This community contained about one-quarter of the metropolitan area’s 1.5 million residents, and it was characterized by nontraditional households, high socioeconomic status, and a significant ethnic presence.

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