In the process of the study, based on the generalization of the works of famous scientists, the interdependence of the idea, innovation and financial support was determined. This relationship is due to the following components: creativity of the inventor as a transcendence of the idea; uniqueness of innovation as a sign of rationality, consumption, science intensity, usefulness, alternativeness; patterns and rationality of the emergence of innovation as an immanent life; alternativeness of innovation in determining the optimality of financial, energy, time, emotional costs; the intentions of an economic person, which can be manifested in the forms of a traditional and unique way of introducing innovations; financial instruments for introducing innovations; science as a function of life, which is realized through movement towards integrity and causes creativity in innovative design; the need for innovation as a product that optimizes economic costs; growing investment interest in the demand for the latest technologies. The development of the innovation process is analyzed through cyclicity, modeling, consistency, stability, balance, inertia, institutionality, security. Moreover, each methodology contains categories. Thus, new entities, phenomena and forms of their manifestation are illuminated. All areas of the national economy that are contained in the budgetary principles and are based on economy, advertising, efficiency. The initiative of innovative entrepreneurs in choosing forms of presence in the innovation market suffers obstacles from the state authorities. During the recovery period, state regulation pursues a policy of restrictions, a symbolic monetary and foreign exchange policy.