Sparked by a collaboration between academic researchers and science media professionals, this study sought to test three commonly used headline formats that vary based on whether (and, if so, how) important information is left out of a headline to encourage participants to read the corresponding article; these formats are traditionally-formatted headlines, forward-referencing headlines, and question-based headlines. Although headline format did not influence story selection or engagement, it did influence participants evaluations of both the headline's and the story's credibility (question-based headlines were viewed as the least credible). Moreover, individuals' science curiosity and political views predicted their engagement with environmental stories as well as their views about the credibility of the headline and story. Thus, headline formats appear to play a significant role in audience's perceptions of online news stories, and science news professionals ought to consider the effects different formats have on readers.

Conservation of our global natural resources is one of the most pressing concerns facing our international society. One of these crucial resources is water. The current study sought to understand how individual factors such as experience with water scarcity, message framing, and ideology can impact perceptions, attitudes, and behaviors related to water conservation. Through the utilization of an online experiment, the current findings suggest that higher levels of experience with water scarcity predict more concern, more positive credibility perceptions of water conservation messages, and a higher likelihood of conserving water in the future. Message framing, specifically gain frames, predicted more concern and more positive perceptions of message credibility, and ideology only predicted perceptions of message credibility. Implications for global communities, resource managers, and policy decision-makers are discussed.

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