<em>The purpose of this research is to find out e-learning readiness during the COVID-19 pandemic at Avicenna Jagakarsa High School and to find out what factors are still lacking and need to be improved. The E-Learning Readiness model used in this research is the Aydin &amp; Tasci e-learning readiness (ELR) model with its rating scale grouped into four factors. These factors are human, self-development, technology, and innovation. E-learning readiness can not only be used in the preparation but also be used by organizations or institutions that have implemented e-learning. This research method used a questionnaire with a descriptive quantitative approach, namely by describing or elaborating the existing phenomena, both natural phenomena and human engineering based on the Aydin &amp; Tasci e-learning readiness (ELR) model. The results showed that the Avicenna Jagakarsa teacher had an e-learning readiness index, an overall ELR score of ¯X = 4.31. This indicated that the Avicenna Jagakarsa School was ready to implement e-learning but still needed improvement.</em>

Background - Competition in the Batik industry in Indonesia is quite sharp. Therefore it is necessary to apply the right marketing strategy in this industry. Whereas each batik industry that originates from the region has its own uniqueness that can attract the attention of consumers. Therefore, a positioning strategy for batik products is needed to be able to create more value in the minds of consumers compared to its competitors. Purpose - This research purposed to describe the position of competition (positioning) on batik industry in East Java based on the perceptions of local batik consumers. Design / Methodology / Approach - The study took samples of batik consumers in 9 cities in East Java, namely Bangkalan, Sidoarjo, Lamongan, Tuban, Pasuruan, Tulungagung, Mojokerto, Ponorogo and Banyuwangi. The population was taken by using purposive sampling technique. Respondents were taken as many as 200 respondents from selected batik producing cities. The research was conducted on 9 kinds of attributes that distinguish the distinctive characteristics of batik between regions in East Java including the quality of the fabric used, the quality of the coloring of the fabrics used, the patterns or motifs, the various colors, prices, design innovation, popularity, value art and intrinsic meaning. To conduct the analysis, analysis techniques using multidimensional scaling were used. Results and Discussion - The results showed a significant difference between the batik in each region which shows the characteristics of the area. The implication of this research was very useful for batik business in East Java to find out their competitive position among this industry in East Java, so that they can determine the right competition strategy according to the advantages or characteristics of each region. Conclusion - There are differences in perceptions of the quality attributes of the fabric material, the quality attributes of fabric coloring, batik patterns or motifs, various colors, prices, design innovation, popularity, artistic value and intrinsic meaning of batik batik in East Java which is the object of this research. Research implication - The research contributions are presented in the form of theoretical contributions and practical contributions. The theoretical contribution made is that this study supports previous research, that marketers can find out the competitive position in the industry through the perceived attributes of consumers. The implication of this research is very useful for marketers to find out who their close competitors are so that marketers can apply the right strategy to deal with competitors. Batik entrepreneurs or craftsmen should make products with high artistic value that characterize the Indonesian culture. Research limitations – The limitation of this study lies in the sample selection, because consumers only know the product attributes that they know, in the next research, consumer selection should preferably be on consumers who know all the characteristics of the businesses being compared. Further research can also examine the segmentation, targeting and positioning policies of batik products in marketing their products in the community.  

This study aims to analyze the interest of tourists to travel during the covid-19 pandemic. The existence of this epidemic certainly changes the behavior of tourists, many things are their consideration before deciding to travel. This study focused on domestic tourists in East Java with the aim of analyzing the attitudes and intentions of tourists to travel (travel intentions) which were influenced by referent groups. This research involved 134 respondents from some traveling location in Malang, Batu and Pasuruan. This research used  accidental sampling and the hypothesis was tested by using the Structural Equation Model analysis technique. The results showed that all hypotheses were met.

Penelitian ini bertujuan untuk mengetahui respon konsumen generasi milenialpada iklan produk fashion yang ditayangkan melalui paid promote dalammedia Instagram berdasarkan tahapan dalam komunikasi pemasaran yaituattention, interest, desire dan action (AIDA). Populasi penelitian ini adalahpara remaja yang lahir pada awal tahun 2000 atau setelahnya dan aktifmenggunakan media sosial intagram. Sampel penelitian dipilih denganpurposive sampling dengan kriteria yang ditetapkan dalam populasi. Hasilpenelitian menunjukkan bahwa konsumen generasi milenial memberi responyang cukup pada tahap attention dan interest, sedangkan pada tahap desiredan action konsumen memberikan respon kurang.

This paper aimed to provide empirical evidence of the relationship between service experience, self-congruity, functional congruity, and consumer attitude. The hypothesis in this study showed that service experience affected self-congruity and functional congruity which in turn will have an impact on consumer attitude. Data were collected through online surveys, on skin care consumer in East Java Indonesia. Hypotheses were tested using the structural equation modelling technique by WARP PLS. This paper validated the role of service experience as a mechanism facilitating the development of customer's self-congruity and functional congruity toward a skin care clinic. It also found that service experience affected in self-congruity and functional congruity, self-congruity, and functional congruity mediated the relationship between service experience and consumer attitude.