The article focuses on issues relating to achieving sustainable development by promoting new consumption and production patterns based, for example, on sharing resources and doing business exclusively in a digital environment. This topic is extremely important because sustainable development is a fundamental concept aimed at improving the functioning of the present and future generations. The main focus of the article is to show the role played by digital technology platforms within this concept, including in relation to consumption and production patterns. The article is based on two research methods—CATI (i.e., computer-aided telephone interviews) and regression analysis for CATREG quality variables. It has been established that digital technology platforms significantly influence the creation and development of modern business models and increase the quality and intensity of relations between various company stakeholders, which is the basis for promoting new consumption and production patterns—including those based on the sharing economy, subscription to various products and services or the functioning of virtual markets, enabling purchase and sale transactions.

The subject matter addressed in the paper concerns digital technology platforms in the context of renewable energy sources. The main goal is to check whether digital technology platforms can be effective factors in implementing innovative business models in the RES sector. The study was based on empirical research using Computer-Assisted Telephone Interview (CATI) and Computer-Assisted Web Interview (CAWI) methods, as well as on a model of attitudes towards digital technology platforms (DTPs) built using CATREG (categorical regression) analysis. As a result of the research, it was found that digital technology platforms contribute to building innovative business models. The decisive influence on this is a number of benefits for enterprises and consumers (and the related factor is the most important when it comes to attitudes towards DTP), as well as the high interest in digital RES platforms.

The research work concerns digital technology platforms. They are tools that allow for establishing and intensifying various types of relationships between market participants. Due to their constantly growing importance in the economy, it is important to discuss various aspects related to it. The work focuses on examining the impact of such platforms on changes in business models. The main objective is to determine whether these platforms contribute to the implementation of innovative solutions within business models and whether they affect the level of competitiveness of enterprises. Two research methods were used in the implementation of the topic. The first is computer assisted telephone interviews. They were carried out among enterprises that received funding for the implementation and development of digital technology platforms under the Innovative Economy Operational Program. The second method is the regression analysis for CATREG (categorical regression) qualitative variables, where a model for measuring attitudes towards these platforms was developed. As a result of the research, it was found that digital technology platforms significantly influence changes in modern business models, promoting the implementation of innovative solutions within them. As a result, they constitute an important and new factor in the competitiveness of companies in the digital economy. The conducted research creates a wide field for further exploration regarding the impact of digital technology platforms on the functioning of modern enterprises and the business models used by them.

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Purpose:The article discusses the issues related to the use of digital technology platforms in e-commerce. It focuses on presenting the challenges associated with ensuring security in this area of commerce and looks at the threats that may emerge during the conduct of e-commerce business and the use of digital technology platforms, as well as their impact on how the management of e-commerce businesses views the platforms. Design/Methodology/Approach: In addition to theoretical considerations, the article presents the results of the author's research study, which covered a sample of 120 businessesbeneficiaries of the Innovative Economy Operational Programme in the area of implementation and development of digital technology platforms. The research was based on computer-assisted telephone interviewing (CATI) and resulted in producing a model of attitudes towards digital technology platforms. Findings: It further demonstrated that the use of such platforms in e-commerce might entail certain risks as a result of possible data theft as well as hardware and network failures. Failures of this sort were one of the main reasons behind the negative attitude towards digital technology platforms among the management staff of the businesses covered by the study. Practical Implications: It is, therefore, essential to take actions to neutralize the threats above. This could be achieved by adopting formal security policies and implementing various systems and tools, including such designed to protect users from malware. Originality/Value: In the specific case of digital technology platforms, the process could be accelerated with the help of users who could participate in bug bounty programs such as those implemented by Google or Facebook.