Abstr actThe aim of this paper is to identify factors that influence to the effective management in the sport on the example of few cities in Poland and Lithuania with large sports facilities. To achieve this purpose, Authors in the article are used the method of observation and comparative analysis of selected cities and their major sports arenas as the entities with particularly strongly influence the development of sport in these cities. The key determinants of sport management in the city include: the title sponsor for the largest sports facility as a strategic business partner in the development of sports in the city, multifunctional sports facility, the level of commercialization of sports, organizational structure dedicated to sport governance, many the international sport events in the great arena. The research and conclusions are focused on the sport management, sport services in selected Polish and Lithuanian cities, where are great sport arenas. In the case of using the results of this study in sport management in other cities, it should be judiciously use the conclusions of the study, taking into account the specifics of a particular city. The paper is a kind of review, and an attempt to show some concepts of the theoretical perception of the factors influencing the sport management in the cities with the use of large sports facilities.
The aim of the article is to identify the key factors of the development of the fitness services market in Poland, taking into account the social and economic functions of the entities operating on this market. Authors were used the methods of observation and analysis, with dates and statistics from secondary sources from the world and Poland, as well as the results of the authors' own research published in other reports. The paper is listing a broad spectrum of factors influencing the development of the fitness services market, assigned to 4 groups: political and legal, economic, social, technical and technological (PEST). In summary, Authors ware pointed out that the results are related with general megatrends of the world economy as well as the specifics of the development of the Polish economy and other areas of social life for last few years. Research and inference focuses on the analysis of the overall sport activity Polish residents, the popularity of sports, the role of selected fitness clubs and operators in the development of this market. Managers of many companies operating on the market can use described in the paper examples of fitness operators in Poland. This article is a kind of review and at the same time a presentation of a concept of development of fitness services in the contemporary Polish economy.
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