This study examined and found ICT tools for marketing library services within selected university libraries in Oyo State, Nigeria; University of Ibadan, Ladoke Akintola University of Technology Ogbomoso, and Ajayi Crowther Oyo. One hundred twenty (120) questionnaires were distributed for administration but only one hundred and ten (110) questionnaires were returned; representing 91.7%, and were found useful for this study. The statistical Package for Social Sciences (SPSS) was used to analyze the returned questionnaires. The data was analyzed using frequency tables, simple percentages, and a chi-square test for dependent and independent variables. The study discovered that internet facilities, videoconferencing, email, social media, telephone, OPAC and websites were available for marketing library services, with radio and television having lowest availability. Reservation, renewal, current awareness and online access to library database were library services rendered which accounted for the highest percentage of respondents. The findings also show that marketing library services helps promote the library profession. However, with all the benefits inherent in having market library services, there are still a lot of problems militating against developing good market strategies in the library, such as inadequate funding and poor infrastructure (ICT tools). In order to achieve effective and efficient marketing of library services, adequate attention must be given to the strategies and recommendations given in the study.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.