This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured questionnaire is used to interview these participants to obtain data which are analysed employing descriptive statistics, Confirmatory Factor Analysis, and Structural Equation Modelling. The results of the analyses corroborate that consumers’ health consciousness has a positive impact on perceived knowledge, belief, and attitude, but not on purchase intent. In addition, belief affects both the attitude and PI positively. Although consumers’ perceived knowledge is too low to constitute their attitude towards LM, it has a positive, significant impact on the PI. The results also reveal that more than a third of the respondents consume LM several times per month, followed by more than a quarter of the sampled respondents who consume LM several times per week, and these consumption patterns have a positive and significant influence on the PI. Moreover, the monthly income of the family, age, and labelling preference are significantly correlated with PI.
This study suggests a social business format, founded on social entrepreneurship for the water sector, that appears suitable in Bangladesh. The theoretical aspect of the study examines the literature on social entrepreneurship in developing economies and in Bangladesh, as well as literature on business models and formats. The empirical aspect of the study contains individual cases that are studied through secondary data. The complete sample originates from the database of the Schwab Foundation for Social Entrepreneurship of the water sector and Bangladesh Social Enterprise Projects for social business enterprises. The results of this study provide an overview of a successful social business format composed from the nine cases of social business enterprises and the eight non-profit social enterprises in the water sector. Similarities between the social businesses' formats indicated by the social business enterprises' cross-case analysis include business mission, market exploitation, direct relationship dynamics and the basis for differentiation. When compared with the eight social business formats in the water sector, differences were found. The social business format in the water sectors does not focus on entrepreneurial skills, product innovation, direct sales, partnership with a business, or economic value creation.
This study is about the measuring of customer satisfaction on debit card use where little attention has been paid to this issue in Bangladesh. Previous studies on Islamic banks and conventional banks were focused on different determinants of customer satisfaction but very few studies on debit card user. The research aim is to identify the level of debit card user satisfaction and its determinants between Islamic banks and conventional banks. For this purpose, a well-planned questionnaire was developed to ensure success and also by providing questionnaires to 300 debit cards holder from Islamic banks and traditional banks using the convenience sampling technique. In this study, bi-variate and regression model were employed to identify the important predictors that affected customer satisfaction regarding debit cards of both types of banks. The study discovered that the customers of conventional banks were more pleased with the overall quality of service than that of Islamic banks were providing. More importantly, traditional banks had security and responsiveness as the driving forces, whereas Islamic banks, as an exception, availability of money and transaction cost were considered less important in customer satisfaction. The most important measures represent the procedures banks may use to tailor their services to individual consumers' needs.
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