The aim of this paper is to verify the relationship between Critical Success Factors and Strategic Alignment between the IT and Shopper Marketing areas in companies from consumer goods industry that enables the implementation of strategic technologies for knowledge creation of the shopper. The work contributes to the literature with another study that focuses on the analysis of Critical Success Factors regarding the Strategic Alignment between IT and a still new area and with few works produced: Shopper Marketing. The methodology consists of a qualitative approach, through an exploratory research, based on developed works by Pignanelli and Laurindo ( 2019), focusing on the study method of case, in which the phenomena can be evidenced and questions of the type "how" answered in line with studies by Yin (2015). The main results relate to which Critical Success Factors are identified from the factors that are enablers, inhibitors and/or neutral from works by Luftman, Papp and Brier (1999) and how critical factors impact Strategic Alignment between the IT and Shopper Marketing areas. The work contributes to the theory about the research line on Strategic Alignment between business and IT areas, as well as applies an exploratory qualitative research method that can be used in future research and in case studies in others industry companies. Social and management contributions are in the possibility of enhancing the strategic alignment between IT and Shopper Marketing in innovative projects that use state-of-the-art technologies to map the shopper's profile, showing the interesting factors that the two administrations can develop to succeed in these projects.

this paper expects to point out through literature review some IT enabling factors that allow the conception of a new industry design (or governance) specifically in the financial industry illustrated by the cases of the Open Banking and Digital Economy Encourages literature on the field. This paper is structured mostly on literature review, accompanied by results, discussions, and finally, conclusions are presented. It was found five potential enabling factors. The fourth industrial revolution promotes the integration of Information Technology (IT) and strategic resources. New IT demands and uses have been leading to changes in business processes and corporate governance. Better understanding of the IT enabling factors in the cashless economy.

Identify the main authors, publications and how the intersection between Enterprise Architecture and Digital Transformation has developed. Currently, both academic literature and practice in relation to enterprise architecture present gaps in the development of models that effectively connect the discipline with digital transformation. The study via a systematic literature review seeks to identify how research on the topic had developed. The bibliometric and content analysis highlight the main authors, publications, and topics related to enterprise architecture and digital transformation. The results show the embryonic stage of the theme research and the need for further development, mainly concerning high-quality academic publications. Also, the challenges that one discipline imposes on the other, how they are related, and to what extent they benefit from it. The study contributed to the theory through the analysis of the development of the literature on the subject, and the indication of future research towards the theoretical establishment of the subject. The study allowed the exploration of different architectural models and their differences; defining the benefits and uses of enterprise architecture for companies; the summary of the challenges imposed on corporate architecture by the digital transformation and the complementarity of themes in the daily lives of companies and governments.

To provide a literature review on the role of Analytics in obtaining competitive advantages, by presenting main studies, identifying main themes, methods and research pathways and bringing a critical view of research on the subject. There are literature reviews with different focuses around Analytics, such as the study by Trieu (2017) which addresses the perspective of Business Intelligence. This study considers all recent literature reviews and their different focuses and critiques existing conceptual approaches and methods. This is a literature review based on Wolfswynkel (2013), based on five steps: 1) Scope definition; 2) Definition of keywords and search in databases; 3) Selection of the final set of studies considered; 4) Topic coding and analysis; 5) Presentation of results i) The main avenue of research is to understand the intermediary role between Analytics and obtaining value, through Modeling through Structured Equations; ii) Specific competences are necessary to obtain value from Analytics; 3) Difficulty in demonstrating value from Analytics persists Identifying state-of-the-art research on Analytics as a source of competitive advantage, listing and critiquing the main avenues of research and current results and presenting opportunities for future academic development The article contributes to management as it brings a new starting point for identifying in which organizational contexts Analytics methods really contribute to obtaining competitive advantage (e.g.: Organizational structure, sector, country, size , growth stage, etc.