Public reporting burden for this collection of information is estimated to average 1 hour per response, including the time for reviewing instruction, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington ABSTRACT (maximum 200 words)This report presents a case study analysis into the factors that facilitate or hinder the implementation of fuel-saving initiatives and technology implementation in commercial vehicle fleets. Recognizing the enduring success of FedEx Express in an industry that must utilize a fleet of vehicles to accomplish its mission, an exploration was conducted into how the company has pursued savings in fuel costs through best practices and new technologies.Encouraged by opportunities to optimize both new and existing company assets, FedEx sought both qualitative solutions in routing tactics and opportunities provided by new technology. FedEx leveraged the power of their people to make responsible energy use a corporate professional standard without compromising the core mission of on-time delivery. The ability to ingrain constructive changes into an everyday activity fostered belief in the changes and promoted the acceptance of technical solutions that supported organizational initiatives.This case study offers insight into how organizations can extract value by combining technology and existing corporate social elements. A key concept for success that was observed in this FedEx case study was maintaining a keen awareness of corporate objectives while exerting control over the pace of any changes introduced. SUBJECT TERMS