Unhealthy diet is the risk factors for non-communicable diseases with limited intervention in Indonesia. Environmental change interventions are known to be effective in encouraging changes in healthy diet. However, community engagement is needed to ensure the adoption of the behaviour. This study seeks to identify the strategy to engage urban community in healthy diet intervention. Qualitative research with phenomenological approach was conducted in Yogyakarta, Indonesia. Samples were selected among citizens of Yogyakarta city with the age range from 19 yr old to 65 yr old. The informants consist of lay persons, cadres and stakeholders. Data from 87 respondents were collected through 7 focus group discussions and 2 in-depth interviews. Strategies to engage community in healthy eating interventions consists of 3 main themes: i) intervention’s characteristics, ii) information characteristics and iii) the information channel. The intervention’s expected characteristics are aimed at various ages, using family approach through stakeholder support and collaboration and by increasing cadre’s capacity and providing opportunity to manage funding. Information characteristics are accessible, valid, up to date and personal. Information can be disseminated through virtual and non-virtual media. Community engagement strategies in healthy eating interventions should be segmented, strengthening the role of family and easily accessible.

Healthy lifestyle media campaign is one of health promotion method that offers a challenge in evaluation. Healthy lifestyle media campaign doesn’t usually result in behaviour change because the changing needs times and provision of other interventions. This study was trying to evaluate a healthy lifestyle media campaign developed by District Health Office of Yogyakarta using the RE-AIM framework. The mixed method study consists of a quantitative approach to describe the reach of media campaigns and the qualitative approach to describe public perception of media campaign effectiveness. This study’s total sample is 288 respondents (32+ 11 y.o; 57.56 % women) consists of community, cadres, and students. The data were collected through survey, in-depth interviews and focus group discussions. Healthy lifestyle media have not been able to reach all respondents. Nine from 11 produced media were not known by more than 60 % respondents. Respondents describe media distribution, media placement, media competition and channel suitability as the factors that affect their familiarity with healthy lifestyle media campaign. Not all media could reach enough target in the community. Health promoter should take notice on the media’s ability to reach specific targets when developing the media campaign.