Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the factors that determine consumers' intentions to buy air e-tickets. The factors include the disadvantage and advantage of buying air e-tickets, represented by perceived risk and perceived usefulness, respectively. The results show that Malaysian consumers' perceptions of risk outweigh the perceived usefulness of e-ticketing, and negatively affect intentions to buy air e-tickets. Perceived risk also has a negative effect on perceived usefulness, making usefulness insignificant to buying intention online. These findings imply that for Malaysian consumers, perceived risk far outweighs perceived usefulness where intention to buy air e-tickets is concerned.

This study examined the relevant factors which affect the satisfaction of distributors towards multilevel marketing (MLM) companies in Malaysia. Six factors were investigated, which includes: method to diffuse business opportunity, perceived quality of recruiting process, perceptions of products and services, up-line support, perceived quality of training program, as well as monthly income. Results of the multiple regression analysis demonstrated that the first four factors significantly affected distributors' satisfaction. Only perceived quality of training program had no significant effect. Furthermore, one-way analysis of variance indicated that satisfaction was significantly less for distributors whose monthly income derived from MLM activities was below RM1,000 than those earning higher monthly income.

The purpose of this study is to identify the major factors that will influence the satisfaction of distributors towards multilevel marketing (MLM) companies in Malaysia. The five antecedents investigated are: up-line support, methods of diffusing business opportunity, perceived quality of recruiting process, perceived quality of training program and perception of products/services. A proposed conceptual framework that serves as the foundation in this research is adopted from Delgado (2000), with the inclusion of an additional independent variable, perception of products and services (Osei, Katsner, & Narteh, 2014). Results from the study indicate that among the five factors, only the perceived quality of training program has no significant impact on distributors' satisfaction. Method of diffusing business opportunity, perceived quality of recruiting process, up-line support and perception on products/services are shown to have positive impact on distributors' satisfaction.

Airline companies face high operational costs and fierce competition. For them, electronic ticketing has become an effective way to save costs. Although market studies indicate an upward trend among travellers to buy air tickets online, it is mostly from advanced nations like the United States and United Kingdom. In Malaysia, buying online is somewhat lower. To increase internet booking in Malaysia, it is important to understand the factors that influence buying intention of consumers. However, there is limited academic research in Malaysia. Based on the Technology Acceptance Model, this study investigates the effect of perceived ease of use and perceived usefulness on online buying intention for air tickets. The data was collected online and analysed statistically. Results from the study indicate that perceived usefulness has a significant positive relationship with buying intention, and that perceived usefulness fully mediates the relationship between perceived ease of use and buying intention. In contrast, no significant relationship was found between perceived ease of use and buying intention online. Hence, perceived usefulness has a greater effect on buying intention than perceived ease of use. It is recommended that future research also examine the effect of demographic factors on buying intention for air tickets online.

The air industry is very competitive. Operating costs are high. To survive and earn profits, it is imperative for airlines to save substantial costs. This can come from selling tickets online. However, in many developing countries including Malaysia, a lot of consumers still refuse to buy flights online. Perceived risk of the internet is a key likely reason. To overcome this resistance, reducing perceived risk is crucial. This study examines the influence of perceived risk and risk-relievers on intention to reserve flight online. The two risk-relievers investigated are information type and personal sources of information. Using data collected online, PLS-SEM analysis was conducted to examine the relationship between type of information, personal sources of information, perceived risk, and intention to reserve flight online. Information type is found to relieve perceived risk and increases online reserve intention. Surprisingly, the results for personal sources of information show otherwise. In addition, perceived risk is empirically supported as being multidimensional. The findings suggest the importance of managing information to relieve risk perceptions so that airlines can stimulate higher online reservations. Thus, better profits can be made in spite of a competitive business environment.