The purpose of this study was to reveal the travel preferences of domestic tourists post-covid-19 pandemics. Data was collected through questionnaires using purposive random sampling. The respondents were 300 people ranged from 17 to 55 years old. Besides surveys, data was obtained through literature studies. It is analyzed using quantitative descriptive analysis. The analysis of tourist characteristics showed most of the age group travel in postpandemic ranged from 26-45 years old. Observed from gender, as much as 52.2% of female tourists were dominating this criterion. In education level, the majority are undergraduates (49.1%). Based on region, majority of tourist come from Bali (54 %). Private employees dominate as much as 38.07%. The results showed that most respondents made regular trips 1 to 5 times a year (90.5%). They chose to travel immediately after the pandemic, which was between 1-3-month (35.7%). Finances and travel costs were very important concerns for almost 71.3% of tourists. As much as 63.3% of tourist chose to travel with a partner and airplane were the main choice (71%). They prefer cheap homestays rather than expensive hotels (48.6%). The type of tourism chosen were dominated by nature tourism (58.7%). Most tourists preferred to arrange their own trips than the other option (47.7%). It is expected that the results will become a consideration for tourism industry managers to determine the right products and services based on tourists' preferences who will come in post-pandemic.
This study aims to analyze the opportunities and challenges faced by Taro Village in developing eco-spiritual tourism. The data in this study were collected through observation, interviews with key informants determined based on purposive sampling and documentation. The data were analyzed using qualitative descriptive analysis to obtain a complete picture of the opportunities and challenges faced by Taro Village as a village that develops eco-spiritual tourism. There are various opportunities that have been empowered such as high visits to several objects, support from the government and local communities as religious communities who uphold the sacred value of nature, and the attention of educational institutions realized through training to improve human resources. However, Taro Village still faces various challenges in its development such as the community does not have the same understanding of the vision of the Eco-spiritual village, community involvement has not been maximized because the majority of the community are farmers and consider tourism as a side job, weather with quite high rainfall often hampers tourist activities, which are mostly conducted in the open space, such as activities in traditional villages, in particular "metekap", "melukat", and firefly attractions. From these opportunities and challenges, it can be suggested that Taro Village should identify and evaluate opportunities and challenges on a regular basis, determine the target market with certain demographic characteristics, learning from competitors to improve product quality to compete, Preserving the quality of nature and the readiness of human resources in sustainable tourism in Taro Village.
This training activity is a service program from the Faculty of Business and Tourism, Triatma Mulya University. In this activity, students are given the opportunity to enter the community and apply the knowledge they learn during lectures. Students will learn to overcome problems that occur in Taro Village and find solutions related to this. In addition, for lecturers, this activity is one form of implementation of the Tri Dharma of Higher Education carried out by community service. The purpose of dedication is to improve the competence of homestay owners regarding room division, and improve the knowledge and skills of tour guides in Taro Village. Service activities are carried out using the method of introduction, main activities and output activities. The findings in this service program are that Taro Village has human resources that are ready to serve tourists. Local community training activities are useful to increase knowledge and skills related to room division and tour guidance. In addition, the standard operating procedures prepared can guide the community in carrying out these competencies. Training the community in carrying out service activities to tourists is expected to be able to provide more experience so that it is better prepared to welcome the arrival of tourists who travel.
This research aims to develop the right marketing strategy to develop Small and Medium Enterprises (SMEs) in Petak village, and to determine the synergy model of SMEs and tourist villages in improving the welfare of the community in Petak Gianyar Bali village. To find the strengths, weaknesses, opportunities and threats they face SMEs’s profile needs to be identified and analyzed. This study uses primary and secondary data. Primary data is obtained from field surveys, while secondary data is obtained from various publication sources. The analytical method used is a descriptive approach. In relation to the various strategies to solve SME’s problems. Stakeholders also play important roles on development of SMEs. Support is expected to come from business associations, universities, and related agencies in Gianyar Regency. Government policies are also needed to encourage the development of SMEs. The development of SMEs is expected to be able to support tourism, especially in plot villages which are tourism villages. With the synergy between MSMEs and tourist villages, it is able to improve the welfare of the community. The strategies that need be developed are aggressive strategies and diversification strategies and defensive strategies.
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