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I fielded a survey experiment on a nationally representative sample of 591 white Americans to test whether exposure to information about the disparate impact of COVID-19 on Black people influenced white Americans’ opinion about COVID-19 policies. I found that racially prejudiced white Americans who were exposed to the treatment diminished the importance of wearing a face mask. They also became more supportive of outdoor activities without social distancing guidelines, more likely to perceive shelter-in-place orders as a threat to their individual rights and freedoms, and less likely to perceive African Americans as following social distancing guidelines. Conversely, white Americans who did not endorse an anti-Black stereotype were less likely to perceive shelter-in-place orders as a threat to their individual rights and more likely to perceive African Americans as following social distancing guidelines. These findings highlight that well-intentioned public health campaigns may inadvertently exacerbate existing race-based health disparities.

This article reviews the literature on the persistence of racial cues and appeals in American elections. I focus on three central themes: racial priming, the influence of the Obama presidential campaigns on racial cues, and racial appeals in the context of a diversifying United States. I identify linkages across these domains while also suggesting avenues for future research. I argue that in the context of a diversifying United States, scholars should develop more measures that capture attitudes that are specific to groups other than African Americans. The nation's growing racial and ethnic diversity is also an opportunity to develop and test more theories that explain the political behavior of racial and ethnic minorities beyond the traditional black–white divide. Finally, since much of the research on racial cues focuses on whites’ racial animus, I suggest that scholars spend more time exploring how racial cues influence the behavior of whites with positive racial attitudes. Expected final online publication date for the Annual Review of Political Science, Volume 24 is May 2021. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

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