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Apple preferences of Estonian consumers (n=336 in 2007 and 332 in 2012) were determined regarding apple origin, production method and different quality attributes. The aim was to find out whether apple preferences of young people raised in a capitalistic system differ from older people raised in the Soviet Union and also to determine if and how these preferences have changed over five years. The majority of the respondents preferred domestic apples (91% and 81% in 2007 and 2012, respectively), the main motivation being food safety: domestic apples were believed to contain fewer chemical residues. Apple taste was the most important quality attribute, followed by appearance which was rated equally important as health benefits and finally, price. Young people (<25 years) were significantly more indifferent towards apple origin compared to others. However, the preference for apple taste and colour was similar in all age groups. Over the five year period surveyed, the preference for domestic and organic apples had decreased, but taste and colour preference had remained unchanged.

The aims of this study were to find out if organic apple juice (AJ) contained higher contents of polyphenols or patulin compared to conventional AJ, and if higher storage temperature before processing increases patulin content in juice. AJ was pressed from Estonian, Danish and Norwegian apples. Additionally, three cultivars from Estonian organic and conventional orchards were stored at 3±2 °C and 9±2 °C before processing. Patulin, polyphenol content and antioxidant capacity were determined in pasteurized juices. In 2015, 33% of conventional (n=6) and 46% of organic (n=11) juices contained patulin; two of the organic juices above the legal limit (191 and 64µg l-1). In 2016, none of the AJs contained patulin. Patulin occurrence was more affected by weather conditions two weeks before harvest than by cultivation system and apple storage temperature. Polyphenol content was higher in organic than in conventional juices and was reduced at higher apple storage temperature.

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