The number of foreign students educating in Russian universities is increasing every year. With the growing number of such students, the issue of their adaptation becomes more re levant, because that adaptation also determines the success of education. The substantial role in this process falls to the share of universities and their educational system, which in the initial stages is aimed at accelerating the adaptation of foreign students to everyday life in Russia, also to provide high-quality and promising education.The article presents the results of a study conducted in order to investigate the features of sociocultural adaptation, the difficulties, which are faced by students during their education period and their expectations, coverage of the place and role of universities, therefore, and scientific and pedagogical staff. To achieve an accurate result, we conducted a survey of international students from the Republic of Azerbaijan and the People’s Republic of China studying at Russian universities. 107 students in total (45% Azerbaijani students and 55% Chinese students) from leading Moscow universities participated in the questionnaire-based survey, the age cohort of respondents ranged from 21 to 35 years. Analysis of the results of the survey made it possible to determine the main types of adaptation of students to identify objective and subjective factors of sociocultural adaptation, to compare the principal features of foreign students from Azerbaijan and China in order to understand the main problems of intercultural communication of students from different ethnic groups. The relevance and uniqueness of the study are based on cross-cultural differences between the studied groups, which made it possible to identify both principal and specific features, and their significant difference from Russian culture.The authors of the article concluded that the acceleration of the process of sociocultural adaptation is possible, first of all, through the study of the Russian language and pre-departure training in their homeland, which includes studying of Russian culture, history, traditions and specifics of intercultural communication. Based on the results of the study, the authors proposed recommendations for the formation of a system of measures aimed to optimize the processes of sociocultural adaptation, including well-organized training and teaching, as well as involvement of foreign students in the social activities of the university.

Internet texts represent the most mobile and eclectic type of a text. Therefore, the methodology of their analysis is integrative and polyparadigmatic; and for adequate interpretation it is required to consider them taking into account modern socio-cultural context and presuppositional knowledge. The article is devoted to the description of meme-creating components associated with modern sociocultural context in various forms of Internet memes: comics, demotivators, cartoons, presented in three segments of the Internet (Runet, French and Azerbaijani segments). The novelty of the research is based on the fact that for the first time, the meme-creating plots in the Russian, French and Azerbaijani segments of the Internet were identified and correlated; the authors carried out an analysis of the authentic material formed under the influence of the socio-cultural context - the influence of various external factors and cultural background. A continuous selection of network sources from various segments of the Internet allowed compiling an author’s card-file containing more than 2 500 Internet memes, the examples from which became an empirical basis for the study. The material was аnalysed with the use of a descriptive and analytical method that involves direct observation of the phenomena under analysis and their systematization, generalization of language material; we also used elements of discursive, componential and linguopragmatic analysis.A comparative analysis of memes in the Russian, French and Azerbaijani segments of the Internet showed, on the one hand, a quantitative asymmetry (Russian memes prevail), and on the other hand, differences in the forms of Internet memes (for example, demotivators prevail in Runet, comics and cartoons are commonly found in the French and Azerbaijani segments). The analyzed material showed that both words and phraseological units of different categories realize the functional potential in the verbal part of Internet memes of the three linguocultures under consideration. In a number of cases, there is an actualization and complete rethinking of lexical and precedent units. The nature of the presentation of images in the visual part may be associated with the cultural tradition of the nation. The study shows that such 21st century attraction events as migration and threat of coronavirus infection are reflected in Internet memes regardless of the system of values, religion and mentality. When creating national images and presenting artefacts, the role of ethno-linguistic markers perceived by a particular nation is decisive. The visual element can also be actualized in connection with ongoing socio-political events. All this proves that adequate interpretation of memes requires presuppositional knowledge, so that understanding such a polycode formation as an Internet meme does not become a communicative failure. Memes about labour migration and the coronavirus pandemic in the Belarusian segment of the Internet, content and forms of which are conditioned by the multicultural originality and socio-cultural openness of modern Belarus, confirm and typify the main provisions about the factors, conditions, methods and motivations of meme formation in Russian, French and Azerbaijani linguocultures.