Purpose. To analyze the impact of the knowledge component on the level of global competitiveness of the world. Methodology. The methodological basis of the article is the methods and forms of scientific knowledge adopted in domestic science, such as system approaches, comparative and synthesis methods, methods of abstract logical evaluation, methods of detailing, groupings and generalizations, experts evaluations; dynamics series, logic analysis, paired and multiple correlation techniques. Moreover, the Google Trends search engine was used, since the use of this search tool allowed drawing the following conclusions: searches for both concepts in the world and in Ukraine are substantially different: both concepts in the global space, particularly in countries with a high level of competitiveness, are hardly in demand. Findings. Knowledge as an economic category and practical skill permeates all spheres of human life. Currently, knowledge formation is concentrated within TNCs localized in the developed countries of the world (the USA, Singapore, the EU countries, Japan, and others), which is confirmed by the level of competitiveness of the economy of these countries and high ranking of the knowledge component in it. In the overall rating of competitiveness of the influence of the components of the knowledge economy, Ukraine ranks below average, while science now barely crosses the threshold of performing a sociocultural function and begins to perform a cognitive one. Originality. Globalization processes and technological revolution of recent decades have transformed knowledge and intellectual capital into key drivers of competitiveness in the world. We have formed and studied groups of subjective (regional and state policy, which determines the quality of economic and financial processes, as well as the management of the public sector) and objective (geographic, natural and climatic conditions, the degree of sufficiency in raw materials, infrastructure, and others) factors affecting competitiveness of countries. According to the research results, the use of this approach allows for continuous monitoring of the competitiveness level of social and economic indicators in order to identify and eliminate bottlenecks in various levels of state management. Practical value. The authors approach suggested is recommended to be used by scientific institutes, universities, government bodies and services for monitoring socio-economic indicators included in the groups of objective and subjective factors in order to form a holistic understanding and systematic analysis of the influence of the competitiveness of the knowledge component on different aspects of the countrys social and economic life.

The article is devoted to the evaluating of prospects for the Ukrainian education economy qualitative transformation in the process of postwar recovery. In particular, the propensity of the Ukrainian population to invest in raising the level of education is assessed and the preferences for educational formats are specified, as an important prerequisite for updating the structure of higher education’s funding sources and the relative system of motives and incentives to increase its economic efficiency. The initial information was obtained based on the results of a sample survey conducted among the population of Ukraine affected by the war. The theoretical basis of the work was researches devoted to determining the role of the accumulation of human capital in the processes of expanding and updating the structure of national production. A high potential of expanding the solvent demand for short-term training programs, which will be provided with the active participation of potential employers, has been revealed, because 33.0% of the total number of respondents plan to change their profession, which mainly causes additional demand for educational services.