No abstract

Data from connected products provides additional value because it enables companies to better understand their customers and their products' usage. However, companies struggle to identify use cases and derive a clear use phase data strategy. Existing process models for data analytics projects focus mainly on technical aspects and do not address strategy development. Thus, this paper presents a six step process model that assists companies in developing a use phase data strategy that turns data into value. An initial evaluation shows that the process model addresses important industry needs.