The purpose of this paper is to develop and apply a procedure to estimate a statistical demand function for the protection of rivers in the Rocky Mountains of Colorado. Other states and nations around the world face a similar problem of estimating how much they can afford to pay for the protection of rivers. The results suggest that in addition to the direct consumption benefits of onsite recreation, total value includes offsite consumption of the flow of information about these activities and resources consumed as preservation benefits. A sample of the general population of the state reports a willingness to pay rather than forego both types of utility. We recommended that offsite values be added to the value of onsite recreation use to determine the total value of rivers to society.At the time of this study (1985), no rivers in Colorado were protected either by the state or by federal designation as recreational, wild, or scenic rivers. Sections of 11 rivers have been studies by public agencies and found to be suitable for protection. These rivers represent only about 4.5% of the total kilometers of fiver in the state, and include sections of the Cache la Poudre, Colorado, Conejos, Dolores, Elk, Encampment, Green, Gunnison, Los Pinos, Piedra, and Yampa rivers. Since this study, bills have been introduced in the U.S. Congress to protect several of these rivers under the Wild and Scenic Rivers Act (PL 90-542) of 1968. So far, only one river has been protected, !21 km of the Cache la Poudre in 1986. There is a need to develop information on the economic benefit of river protection to help the people involved at the local, state, regional, and national levels make decisions about their future use. Nations throughout the world face similar problems of how much they can afford to pay for river protection.The Act provides that selected rivers or sections of rivers may be protected in their natural free-flowing condition. Protection under the act would mean no further construction of dams, reservoirs, water diversions, and other development incompatible with free-flowing rivers. Existing multiple uses would continue so long as the rivers are protected essentially in their natural condition. These include recreation activities such as fishing, boating, hunting, hiking, camping, sightseeing, and staying at resorts; livestock grazing and ranching; living in mountain homes; watershed protection; and timber harvesting. The Act allows for protection under three categories: wild, scenic, and recreational. Of the 893 km recommended in the environmental impact statements as suitable for protection in Colorado, 521 km are qualified as wild flyers, 163 km scenic, and 209 km recreational. The Act defines the characteristics of each as follows: 1. Wild river areas: those flyers or sections of rivers that are free of impoundments and generally inaccessible except by trail, with watersheds or shorelines essentially primitive and waters unpolluted. These represent vestiges of primitive America. 2. Scenic river areas: those rivers or s...
