Soft power in its current, widely understood form has become a straitjacket for those trying to understand power and communication in international affairs. Analyses of soft power overwhelmingly focus on soft power 'assets' or capabilities and how to wield them, not how influence does or does not take place. It has become a catch-all term that has lost explanatory power, just as hard power once did. The authors argue that the concept of strategic narrative gives us intellectual purchase on the complexities of international politics today, especially in regard to how influence works in a new media environment. They believe that the study of media and war would benefit from more attention being paid to strategic narratives.
Students today are becoming more interested in international opportunities for study and are drawn to alternative programs such as international service-learning and international internships. These programs, however, must be carefully designed. This article proposes utilizing tools that go beyond the traditional understanding of reflection, in order to deepen the academic linkages to experience through reflection that leads to refraction. The authors introduce “refraction” as the transformative learning process that helps students understand and identify the intermediate processes of learning that aid the development of critical thinking skills. Refraction centers learning by integrating and elaborating the experience, the academic subject matter, and the context by examining assumptions and biases.
Scholars of international communication recognize that strategic narratives are important for policymaking (Miskimmon, O’Loughlin, & Roselle, 2013) and scholars studying alliances suggest that communication is central to the formation and maintenance of alliances (Weitsman, 2010). This essay addresses how strategic narratives affect US alliance behavior—and hence international order—in two specific ways. First, alliance behavior can be affected by other allies’ narratives as demonstrated in the case of military intervention in Libya in 2011. Here the evidence suggests that the UK and France were able to use strategic narratives to influence the decision of the US to agree to military intervention in Libya by using narratives that could evoke a fear of abandonment. Second, alliance cohesion can be affected by narrative contestation by non-allies as demonstrated in the case of the Ukrainian crisis in 2014. Russia has used strategic narratives in a new media environment in an attempt to elicit a fear of entrapment to counter the US attempts to coordinate alliance support for economic sanctions. In both cases, distinguishing between system, identity, and policy narratives give us a deeper understanding of narrative contestation today. This analysis adds to our understanding of the factors that affect alliances set within a new media environment characterized by a proliferation of sources and outlets and thus a more horizontal structure of information exchange.
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