No abstract

In this article, we review the different functions that language and symbols (in particular clothing) fulfill in group life; language and clothing are rarely, if ever, discussed together in the same conceptual space. Our review includes a consideration of how social identities are communicated and discredited, boundaries crossed, and group norms established, maintained, and regulated. Throughout, we integrate motivational and social-cognitive approaches, ending with proposals for future research and theory in intergroup communication.

Couched within the self-effects paradigm of social media influence, this research examines how posting a health promotion message to one's social media influences one's own, versus others', later health behaviors, with emphasis on emotional intensity and message sharing directives. 382 participants viewed one of eight versions of a melanoma awareness video and were given the opportunity to post it to their Facebook page. Video sharers reported increased sun safety behavior one week later, even after accounting for a range of sun safety-related predictors. Emotional intensity and self-efficacy emerged as key message sharing predictors. These findings align with cognitive dissonance theory, offering unique evidence in a mediated context with relatively enduring effects, and expands the dialogue about the self-persuasive power of social media.

No abstract

No abstract