Objective The current study is a longitudinal conceptual replication and aimed to investigate the effect of a food repositioning nudge on healthy food choice in a kiosk. Design During eight weeks, sales data were collected. The former four weeks formed the baseline phase and the latter four weeks formed the nudge phase where healthy food products were repositioned at the checkout counter display, while unhealthy alternatives remained available elsewhere in the store. Main Outcome Measures The main variable of interest was the proportion of healthy food products (selected to be repositioned) sold per day. Also exit interviews were administered to gather individual level data about purchases, and awareness and opinions of the nudge. Results Results showed that the proportion of selected healthy food products in total food sales was higher in all four nudge weeks than in all four baseline weeks. Individual level data showed that more customers had bought a selected healthy food product in the nudge phase and that customers generally approved of the nudge. Conclusion The current study strengthened the empirical evidence base of repositioning healthy food products as an effective and well-accepted nudge.

Ridder (2020): Do nudges make use of automatic processing? Unraveling the effects of a default nudge under type 1 and type 2 processing, Comprehensive Results in Social Psychology,

Background Public acceptability of nudging is receiving increasingly more attention, but studies remain limited to evaluations of aspects of the nudge itself or (inferred intentions) of the nudger. Yet, it is important to investigate which individuals are likely to accept nudges, as those who are supposed to benefit from the implementation should not oppose it. The main objective of this study was to integrate research on self-regulation and nudging, and to examine acceptability of nudges as a function of self-regulation capacity and motivation. Method Participants (N = 301) filled in questionnaires about several components of self-regulation capacity (self-control, proactive coping competence, self-efficacy, perceived control and perceived difficulty) and motivation (autonomous motivation and controlled motivation). To evaluate nudge acceptability, we used three vignettes describing three types of nudges (default, portion size, and rearrangement) that stimulated either a pro-self behavior (healthy eating) or pro-social behavior (sustainable eating) and asked participants to rate the nudges on (aspects of) acceptability. Results Results revealed that there were substantial differences in acceptability between the three types of nudges, such that the default nudge was seen as less acceptable and the rearrangement nudge as most acceptable. The behavior that was stimulated did not affect acceptability, even though the nudges that targeted healthy eating were seen as more pro-self than the nudges targeting sustainable eating. From all self-regulation components, autonomous motivation was the only measure that was consistently associated with nudge acceptability across the three nudges. For self-regulatory capacity, only some elements were occasionally related to acceptability for some nudges. Conclusion The current study thus shows that people are more inclined to accept nudges that target behaviors that they are autonomously motivated for, while people do not meaningfully base their judgments of acceptability on self-regulatory capacity.

Nudges are defined as small adjustments in the choice architecture that help people perform desirable behavior. How nudges interact with individuals' motivation has not been studied empirically. We conducted three studies with different types of defaults in three different behavioral domains and investigated how defaults and different types of motivation affect choice outcomes. In Study 1, we investigated the effectiveness of a default to stimulate healthy eating choices implemented in a hypothetical online supermarket setting. In Study 2, we used a scenario in which participants could choose from a list of green amenities (either preselected or not). In Study 3, we asked participants if they wanted to participate in a basic or longer version of our questionnaire, with the longer version option set as the default in the nudge condition. Across three studies we show that defaults are effective in promoting desirable behavior, and that goal strivings and autonomous motivation have additional positive main effects. We did not find evidence that controlled motivation did affect behavioral outcomes. Exploratory analyses revealed that amotivation negatively affected behavior, but the measure had poor reliability. No significant interaction effects were observed. Together, these studies imply that both defaults and motivation have main effects on behavior, such that the default sets the anchor from which people can adjust according to the type and strength of their motivation. Implications for the practice and ethics of nudging are discussed.

Nudges are defined as small adjustments in the choice architecture that stimulate desirable behavior. Nudging techniques can be used as a promising policy tool, but research has hardly systematically taken into account the complexity of the situation in which nudges have been implemented. In the current studies, we investigated the effectiveness of a proximity nudge on food choice in a realistic situation with multiple options in the immediate surroundings of the target option. In two studies, we presented participants from a community sample with an assortment of either three or nine different types of chocolate. For half of the participants, the target chocolate was placed most proximally on a table. Across two studies, we demonstrated that the proximity nudge was effective in stimulating the choice for a specific piece of chocolate in a simple and more complex situation. Results were further qualified by Bayesian analyses, which revealed most support for the hypothesis that the proximity effect existed in both the conditions with three and nine options, regardless of the number of options in the choice set. Results imply that the proximity effect can remain robust in realistic situations that include multiple options in the immediate environment to choose from.