Recent results from Cannon, Hayes, and Tipper (2010) have established that the Action Compatibility Effect (ACE) is hedonically marked and elicits a genuine positive reaction. In this work, we aim to show that the hedonic marking of the ACE has incidental consequences on affective judgment. For this, we used the affective priming paradigm principle (for a review, see Musch & Klauer, 2003): participants have to respond, as quickly as they can, regarding the pleasantness or unpleasantness character of a target word. In the priming phase, we do not present an affective stimulus; however, we present two different graspable objects, one after the other. The handles of the graspable objects are shown either both on the same side (i.e., perceptual action compatibility) or not (i.e., perceptual action incompatibility). In addition, the orientation of the handles of the objects are either compatible (i.e., action compatibility) or not (i.e., action compatibility) with the response hand used for the word evaluation. Consistent with our hypothesis, participants responded faster to positive words after perceptual action compatibility and action compatibility (thus demonstrating the ACE) than after incompatibility conditions.
This study explores the influence of typical size during a categorization task. The specificity of this experimental work is based on the homogeneity of the graphic stimuli size. We have created a typical size standard of our stimuli, that concerns the real size of the objects represented by the drawings of homogeneous sizes. Then, a priming experiment was performed in which the prime and target drawings had two types of relations: a typical size, and a categorial. The participants are naïve as to the typical size relation between prime and target. The results show a positive priming effect of the typical size but not of the category. The results are discussed in term of theoretical approach developed by Barsalou and his colleagues (1999, 2003). In this theoretical framework, the typical size can be considered as a perceptual knowledge. In that way, we propose that participants could automatically simulate the typical size as soon as they perceived the drawings of objects with homegenous sizes.
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