Social media has become ubiquitous in everyday life as well as a part of many organizational cultures and communications plans. However, in the nonprofit sector where technology adaption has historically been slower than the corporate sector, social media use is less pervasive. This qualitative study used a Template Analysis approach to explore social media use across a sample of nonprofit human service organizations. Twenty senior leaders participated in interviews, focusing on how their organization used social media, the effects of using electronic communications tools, and the enhancers and barriers to social media use. Four themes emerged from the analysis of the interview data: social media supports, resources, obstacles, and experiential. In addition to those themes, a classification system emerged based on Brandtzaeg's media user typology. The author discusses practice implications as well as considering directions for future research.
The range and patterns of leadership styles in human service organizations are important for social work educators and their students to understand if social work administrators are to compete successfully in the marketplace for executive director and other top management roles. Using a sample of executive directors of human service organizations located in a state in the Northeast section of the U.S., the Multifactor Leadership Questionnaire (MLQ) was used to explore their leadership style. The authors compare various elements of leadership style (charisma, inter-personal transactions, reactions to work issues, etc.) as well as perceptions of effectiveness and satisfaction with leadership style across academic backgrounds of executive directors. These results highlight the competencies required of successful leaders and can assist educators in identifying curricular gaps developing courses preparing social workers for leadership positions in the field. This study provides critical information on the core leadership skills and knowledge relevant for effective social work administration. Implications for social work training and education are discussed as well as possible avenues for curriculum revision.
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