The purpose of this paper is to examine the frequency of mobile banking use during COVID-19. Data were collected from 226 respondents. Data have been analyzed by applying the two-stage structural modeling technique through Partial Least Squares-Structural Equation Modeling (PLS-SEM). This study has found a significant positive impact of attitude towards mobile banking, subjective norms, and perceived behavior control on behavior intention mobile banking adoption. However, the risk perception of COVID-19 has no effect on the intention of mobile banking adoption. Based on the findings of this research, some theoretical and practical implications have been provided.

The paper aims to investigate the factors influencing behavioural intention of online food delivery services in the Kathmandu Valley. The paper applied a cross-sectional survey research design with structured questionnaires. The data were collected from 277 respondents. The Covariance-Based Structural Equation Model (CB-SEM) was used to test hypotheses. The behavioural intention of online food delivery services is positively influenced by performance expectancy, social influence, and facilitating conditions. However, effort expectancy has no significant influence on behaviour intention for online food delivery services. In this paper, the researcher and manager will gain theoretical and managerial insights. This is among the few studies that investigate the factors influencing online food delivery services by applying the unified theory of acceptance and use of technology (UTAUT) in the Nepalese context.

This paper investigated the intention of social media adoption among undergraduate students in business schools during 2020. A purposive sampling technique was used to collect data from 200 undergraduate students in the Kathmandu Valley using self-administered questionnaires. Data were analyzed by applying Partial Least Squares-Structural Equation Modeling (PLS-SEM). This research paper found a significant positive influence of resource sharing on behavior intention of social media adoption. The hypothesis showed that perceived ease of use partially mediated the relationship between collaboration and behavior of educational use of social media. However, the research found no significant influence of perceived ease of use, and perceived usefulness on behavior intention of social media adoption. Using the findings of this paper, the research paper discussed the theoretical and practical implications for researchers and educators. The paper incorporates resource sharing and collaboration variables to the existing TAM framework.

Background: Social Media has become a prevalent platform for students to receive information content such as admission notices, holiday notices from business schools. Students are communicating, collaborating, and resource sharing by several social media in the names of support groups. Objective: The purpose of the research paper is to examine social media adoption intention among undergraduate students of business schools in Kathmandu Valley in 2020. Method: The data were collected with the self-administered questionnaires from 200 undergraduate students. Partial Least Square (PLS) - SEM was applied to test the direct and mediated effect of the proposed hypotheses. Result: The results revealed that perceived ease of use, perceived usefulness, collaboration, resource sharing, communication and intention of social mediation adoption. Perceived ease of use partially mediates the relationship between communications, resource sharing on the intention of social media adoption. Conclusion: The study concludes that undergraduate level students of business schools could intent to social media when they find the social media useful, easy to use, collaborative, communication, and resource sharing among students. Moreover, students could intend to use social media when they perceived ease of social media use over communication, resource sharing for educational purposes. The conclusion could provide information for business schools in creating an atmosphere of collaboration, communication, and resource sharing to increase engagement in social media. Originality: Social media adoption in the Nepali context is a relatively less explored phenomenon. This research established that social media adoption is impacted by collaborative learning, resource sharing, perceived usefulness, and communication.

The paper investigates attitude towards online advertising in Kathmandu Valley. The paper adopted descriptive cross-sectional research design and non- probability sampling technique to collect data. Data were collected from 401 online shopping customers of Kathmandu Valley. PLS based structural equation model was applied to examine the hypotheses. First, the study examined the relationship between good for economy elements and attitude toward online advertising, result confirms that the good for economy elements have a significant influence on the attitude toward advertising in online platforms. This paper also examined the relationship between quality elements and attitude toward online advertising and found that good quality elements of advertisement have a significant influence on attitudes toward online advertising in online platforms. Findings suggest that good for the economy and quality elements of online advertising have a significant influence on attitudes toward online advertisements.