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Both public and private parts have given considerable keenness with respect to the perfect customer satisfaction in the current decades. Customer satisfaction has been a renowned point in advertising practice and educational research since Cardozo's (1965) a basic examination of customer effort, expectations and satisfaction. The service quality and customer satisfaction are associated with their definitions to their associations with alternate points of view in business. The service quality is an attracted assessment that mirrors the customer's perception of reliability, assurance, responsiveness, empathy and tangibility; and significant quality while satisfaction is more careful and it is affected by point of view of service quality, item quality and cost, also situational fragments and individual components. This paper concentrated on the literature on the key elements of this study which was service quality, customer satisfaction and expectation. In particular, the accompanying principle focuses were demonstrated about service quality, customer expectation, customer satisfaction, theory of SERVQAL, and related studies on Customer satisfaction and service quality. This study used a descriptive design, by exploring some of the literature that discusses on customer satisfaction and service quality how to improve the both public and private business parts in marketing practice.

Health care organization is a complicated network of numerous professional groups, departments and specialists. A change is needed in order to enhance the service quality as well as the organizational performance in the health care system. However, it is difficult for most of the health care organizations to innovate; specifically in terms of managerial system and culture. A leader can act as a catalyst for achieving the effective change to remain successful in an ever changing, competitive environment. A crucial leadership gap exists in the current health care system. Numerous theories, cases, and models have influenced the current leadership strategies that can be connected to the healthcare setting. This review provides the impact of different leadership styles in organizational performances in health care management.

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This study tries to examine the relationship between consumers' socio-economic factors and their willingness to pay more for environmental friendly products, and find the percentages that consumers are agreed to pay for green marketing. Statically analysis revealed that the consumers socioeconomic factors, sex (*P < 0.05), age (*P < 0.05), education (**P < 0.01), awareness (**P < 0.01) and monthly income (**P < 0.01) had a significant relationship with their willingness to pay more for environmental friendly products. Among the environmental concern consumers, the percentage of their paying for green products is decreasing with the increasing of product price. A total of 43.89% respondents were agreed to pay more for green marketing, and consumers' general suggestion mentioned that the producer pay responsibility, government incentives, public awareness and extensive advertisement of green products were required for the improvement of green marketing in Cambodia.