PurposeThis study aimed to look at parents' perceptions of a number of different toy prototypes that represented physical impairments and predictors of these perceptions.Design/methodology/approachA correlational survey design was used. Parents of children aged 4–10 years who identified their child as having a disability (n = 160) and not as having a disability (n = 166) took part. They rated a number of prototypes for likelihood that their child would enjoy playing with them and completed measures of their responses toward children with disabilities and of their own and their child's direct contact with people with disabilities.FindingsIt was found that, among parents of children who did not declare that their child had a disability, the more open the parents were toward disability, the more contact the children had with other children with disabilities and the more likely they were to consider that their child would like to play with a toy prototype representing a physical impairment. This pattern of results was not found among parents who identified their child as having a disability, where instead positive friendship intentions of parents mediated this association.Research limitations/implicationsThese findings have implications for theories informing the positive benefits of disability representation.Practical implicationsThese findings indicate different paths through which parents might be moved to purchase toys that represent physical impairments for their children.Social implicationsThese findings suggest that representative toys might be associated with an open dialogue around the topic of disability.Originality/valueThis is the first study of the responses of parents to toys that represent physical impairments known to the authors.

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