The act of counterfeiting products has grown at an extraordinary rate within the last two decades and is largely viewed around the world as a social, political and economic issue. Previous research mostly focused on the supply aspects of the counterfeit industry, with little research focusing on consumer demand for such merchandise and even less attention is given to South African consumers’ demand and behaviour thereof The purpose of this article was therefore to describe South African consumers’ purchase behaviour towards counterfeit luxury fashion branded products. The findings revealed that South African consumers have a relatively low demand and purchase behaviour towards counterfeit luxury fashion branded products and that the trading place is mostly in an informal setting.

The revolution of the internet has changed the way many organisations conduct business in today’s market environment, and has specifically changed in the way companies market products to consumers. E-marketing allows a marketer to not only reach a broader target market than traditional methods, but substantially reduces marketing costs as well, which can mean the difference between success or failure in small medium enterprises (SMEs). Multiple studies have investigated traditional and e-marketing practices, however, few studies have focused on SME marketing practices and their use of e-marketing in developing economies. This article provides an insight into current marketing tools employed by SMEs in South Africa and provides a comparative analysis between traditional and e-marketing tool usage. A self-administered questionnaire was distributed to SME owners, whereby data was analysed by means of frequency occurrence. The main results stemming from the research indicate that SME owners have no preference in using either traditional or e-marketing tools, with majority preferring to use both. However, the majority of marketing tools being used and receiving the most effective rating according to SME owners is directed towards e-marketing tools. From the results obtained recommendations are made to policy-makers, SME managers, development agencies and business owners so as to establish an appropriate strategy to improve SME marketability within South Africa. The findings can be universally applied as studies have shown that there is a lot of similarity in the challenges faced by SMEs irrespective of where they come from.

Counterfeiting of products is an industry that affects many countries worldwide and it is an industry that has grown exponentially in the 21st century, due to the value associated with branded products. It is the demand from individuals that fuels this trade and what will keep the trade growing for years to come. It therefore becomes essential that research be conducted to investigate the attitudes held towards the trade in order to gain a better understanding of the current counterfeit environment. This article aimed to investigate the attitudes that South African small business owners have with regard to counterfeit merchandise. Quantitative research was undertaken by means of a self-administered web-based questionnaire that was e-mailed to individuals that either have an active SME (Small, Medium Enterprise) or individuals that are seeking to start their SME, who reside in the provinces of the Mpumalanga and the Western Cape. The data obtained was then analysed by means of SAS JMP version 11 whereby attitudes held towards counterfeit merchandise were established. The main conclusions emanating from the research, was that South African SMEs generally have a negative attitude towards purchasing counterfeit fashion branded merchandise.

Small and medium enterprises (SMEs) play a vital role in the economies of countries throughout the world. They contribute to the creation of jobs, economic upliftment as well as the gross domestic product (GDP). It is of great concern however to note that the majority of SMEs fail within their first few years of operation which could be due to many factors such as management skills, finance, access to markets and appropriate technology. With the National Development Plan’s objective to create 11 million jobs by 2030, it is crucial that the government provides assistance needed by SMEs to achieve this goal. Although government assistance may be evident, SMEs and their perceptions regarding this assistance is unclear. The purpose of this paper was therefore to investigate the perception of SME owners of the various government assistance and initiatives that are offered to them. The authors feel that the findings will be universally applicable to SMEs in most countries. The study followed a quantitative research approach, whereby a self-administered online questionnaire was used to collect primary data. The results indicate that SMEs feel that local government and municipalities are not doing enough to support and assist them.

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