His teaching and research area is (e-)retail and consumer behaviour-the vital final link of the Marketing processsatisfying the end consumer. Charles is a Chartered Marketer and has been elected as a Fellow of the Chartered Institute of Marketing for work helping to modernise the teaching of the discipline. Charles was awarded the Vice Chancellor's Award for Teaching Excellence for improving the interactive student learning experience. Charles's publications include Marketing the e-Business, (1 st & 2 nd editions) (joint-authored with Dr Lisa Harris), the research-based e-Retailing (jointauthored with Professor Bill Merrilees and Dr Tino Fenech) and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice. His research into shopping styles has received extensive coverage in the popular media. Bill Merrilees is Professor of Marketing and Deputy Head of the Department of Marketing at Griffith Business School, based on the Gold Coast campus. Bill is also associated with the Tourism, Sport and Service Innovation Research Centre. He has worked in both academia and the government. He has a Bachelor of Commerce (Hons I) from the University of Newcastle, Australia and an M.A. and PhD from the University of Toronto, Canada. He has consulted with companies like Shell, Westpac, Jones Lang Lasalle at the large end, down to middle sized companies like accountants and even very small firms like florists. Bill particularly enjoys conducting case research as it builds a bridge to the real world. He has published more than 100 refereed journal articles or book chapters. Six of his articles have been in the e-commerce field including the

Purpose – The purpose of this paper is to examine the purchase intentions of online retail consumers, segmented by their purchase orientation.\ud \ud Design/methodology/approach – An e-mail/web survey was addressed to a consumer panel concerning their online shopping experiences and motivations, n=396.\ud \ud Findings – It is empirically shown that consumer purchase orientations have no significant effect on their propensity to shop online. This contradicts the pervasive view that internet consumers are principally motivated by convenience. It was found that aspects that do have a significant effect on purchase intention are prior purchase and gender.\ud \ud Research limitations/implications – There are two limitations. First, the sample contained only UK internet users, thus generalisations about the entire population of internet users may be questionable. Second, in our measurement of purchase intentions, we did not measure purchase intent per se.\ud \ud Practical implications – These findings indicate that consumer purchase orientations in both the traditional world and on the internet are largely similar. Therefore, both academics and businesses are advised to treat the internet as an extension to existing traditional activities brought about by advances in technology, i.e. the multi-channel approach.\ud \ud Originality/value – The paper adds to the understanding of the purchase orientations of different clusters of e-consumers

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This paper illustrates how an understanding of consumer models, psychological processes and the appropriate use of marketing research techniques can help in the design of food packaging and label copy to provide a company with a competitive advantage. The paper examines the significance of the marketing functions of a pack and the perceptual processes of consumers in their information search concerning pack design and labelling in marketing research. Case study material is introduced to help illustrate the main points.