The Ministry Extension struggled to provide adequate services to Trinidadian farmers because of a reliance on top-down methods. Information Communication Technologies (ICTs) have been touted as an effective and efficient way to serve farmers in the Caribbean. This study sought to describe the factors affecting Ministry Extension officers’ decisions to adopt text messaging via Short Messaging Service (SMS) to communicate with farmers. The Diffusion of Innovation theory guided this study, and data were collected from a census of Extension officers in the Ministry Extension service. Results showed most Extension officers used voice calls and SMS to communicate with farmers. Many Extension officers who did not use ICTs were willing to use multimedia messaging, SMS, electronic mail (email), voice calls, and social media to interact with farmers. Extension officers were accustomed to using text messaging, saw the benefit of using SMS to communicate with farmers, and were confident in their ability to use SMS for farmer interactions. However, results indicated a lacking policy environment for SMS use, and limited support existed from peers and supervisors to use SMS to interact with farmers. Findings showed most Extension officers perceived farmers can use mobile telephones to make calls, send text messages, and use multimedia messaging. This implies Extension officers were aware of the potential for using a variety of ICTs to engage with farmers. However, internal policies and administrative support are critical to their adoption of ICTs for farmer interactions in Extension.

Extension was forced to rapidly adjust its efforts and program delivery methods to respond to clientele needs during the COVID-19 pandemic of 2020. The pandemic presents a range of unique challenges to Extension including revisions to resource allocations and shifts in programmatic focus. Guided by a needs assessment framework, this paper assesses the rapid response of Utah State University (USU) Extension to meet residents needs during COVID-19. This correlational study gathered data from 199 Extension professionals (n = 199) at USU Extension. Findings show Extension professionals had good capacity to implement outreach activities related to online education, engaging residents, and external partnerships. Further, Extension took rapid actions in several areas in response to COVID-19, including providing online learning activities for youth, and conducting online classes in place of traditional face-to-face classes. Findings show professionals’ outreach capacity was positively related to the total number of actions taken in response to COVID-19. Extension professionals addressed COVID-19 topics such as telehealth, temporary homeschooling kids, and stress management. This study demonstrates the adaptability of Extension to an unpredictable event and provides a framework to assess response. Findings are geared towards effective resource allocation to support Extension’s role in meeting residents’ needs during COVID-19.

This research sought to investigate the dependence on farm visits in selected Caribbean islands, and estimate the impact of such visits on farmers’ satisfaction with extension. The study utilized a causal-comparative design using a convenience sample from six major farming countries in the Eastern Caribbean. Descriptive frequencies, ANOVA, principal factor analysis, and hierarchical OLS regression models were presented. It appears the low use of alternate approaches to disseminate information to eastern Caribbean farmers has led to a dependency on farm visits. This is unsustainable primarily because of its high cost, given the financial constraints of countries. Results indicated that while farmers were fairly satisfied with extension, there was a significant difference in satisfaction based on country of residence, and frequency of farm visits was a significant moderator of satisfaction. Countries’ GDP per capita were consistent with satisfaction levels. Proactive initiatives by extension that focus on alternative education approaches are needed; farmers can be clustered into commodity groups and extension can also make use of the good ICT infrastructure in these countries. Extension can influence farmers’ expectations if it capitalizes on other approaches such as ICTs and group visits. Effective use of alternative lower-cost approaches can result in greater ability to deliver each dimension of quality and match farmers’ expectations. Farm visits have become entrenched as the preferred extension method in the Caribbean. This first-time study, which looks at the issue from an extension and economic perspective, shows the urgent need to revisit the farm visit approach to extension.

The economies of most countries in the Organization of Eastern Caribbean States (OECS) are dependent on farming, most of which is done mainly by small farmers in mixed cropping systems. The government is also the main provider of extension services. This study sought to assess farmers' satisfaction with the extensions services and identify areas for improvement. Some 462 farmers in five OECS countries were selected and surveyed in 2013. A farmers' satisfaction index was developed based on 26 statements in a Likert-type scale, and used as the dependent variable. Data were analyzed using STATA 9 and descriptive frequencies and multiple linear regression results were presented. Results showed that farmers' overall satisfaction with extension was moderate. Farmers' age, gender, education level, size of farm, number of parcels farmed, number of extension visits received, and whether farmers operated on a full time or part time basis significantly influenced farmers' level of satisfaction. Recommendations included: the redefinition of target farmers, as well as the scope of extension programs for intervention to meet these states' food security goals; the improvement of the technical capacities of extension officers; the expansion of group development work; and the increased use of ICTs for information dissemination and the provision of ICT hardware for extension staff.

Purpose -The differentiation that takes place in the Trinidad market only classifies tomatoes on the basis of its size. Farmers in many countries have been making an effort at agronomic differentiation strategies in order to receive better incomes. The purpose of this paper is to determine Trinidadian consumers' willingness to pay (WTP) and the market potential for organic tomatoes when marketed as a differentiated product. Design/methodology/approach -A survey research methodology was used in this study. A total of 405 consumers to be surveyed were randomly chosen using proportionate sampling. A logistic regression was used to estimate the factors affecting consumers' WTP for organic tomatoes. An ANOVA model was used to determine the mean maximum WTP for organic tomatoes based on selected factors. Findings -Most consumers were willing to pay premium prices for organic tomatoes. Results indicated that consumers' area of residence, educational level, income range, and their perception of the health benefits derived from organic tomatoes significantly influenced their WTP for organic tomatoes.Research limitations/implications -Empirical results suggests a differentiated organic market should be implemented in Trinidad. Originality/value -Given an informed consumer base, farmers can expect to receive a premium price for their produce. Consumers can benefit from having more choices in the agricultural market.