This article examines a content analysis of the televised political debates prior to the 2012 elections in Slovakia. The analysis is based on the functional theory of campaign discourse by William L. Benoit. The goal of the work is to test the theory and its applicability in contexts other than the political system of the United States. In order to achieve this goal, we also make use of the findings of previous studies from the non-American environment. We have found that if Benoit’s methods were strictly observed, more than 30% of the content of debates would not be included in the analysis. Therefore, its original categories of content analysis should be expanded. The Slovak debates differ markedly from the American model, but at the same time differ from the kind of debates found in a consensual political system. The area of the greatest difference is the use of various models of discursive functions in the debates.
We demonstrate effects of political preferences on interpersonal interactions in the environment of the highly unstable and volatile party system of the Czech Republic. The effects of partisanship on interpersonal relations are compared to the effects of attitudes on a salient issue. Two experiments confirm the potential of political partisanship to affect the individual’s ingroup preferences and outgroup biases, which can influence willingness to converse with others in the context of an unstable party system. In a conjoint experiment, dis/agreement on immigration has comparable effects on interpersonal interactions. Avoidance of interactions with out-partisans is amplified when out-partisans talk about politics often. The patterns of ingroup preferences and outgroup biases are replicated in a trust game experiment. Both partisanship and immigration attitudes influence how subjects interact with others. Given the political context, the study provides a hard test of politically motivated ingroup and outgroup biases stemming both from party and policy preferences.
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