The major purpose of this study was to identify what topics and curricular areas a master's level agricultural communications curriculum should include. Identification of the topic and curricular areas came from industry representatives and university faculty. A three-round Delphi technique was the principle procedure used to conduct the study with a total of 30 individuals participating in round one. In the first round, the panel identified 23 topics that should be included in a master's level agricultural communications curriculum: (1) Advertising, (2) Electives Pertaining to Major, (3) Emerging Issues and Trends in Agriculture, (4) Emerging