No abstract

Blockchain and cryptocurrencies are transformative fintech breakthroughs that infiltrate the financial sector; however, they have many drawbacks and limits. Consumers have shown an insufficient level of acceptance of these innovations. This paper elucidates the main reasons for the effective growth of a cryptocurrency from user behavior. The objective is to determine what factors influence consumers’ intentions to engage in blockchain-based cryptocurrency dealings. Considering the complexity of emerging technologies, this paper applied an integration model which assumes various external elements such as financial literacy, performance expectancy, facilitating conditions, effort expectancy, awareness, trust, design, and social influence. Smart PLS3 has been used. The most critical determinant of a cryptocurrency’s growth is “design.” On the other hand, “design” affects effort expectancy positively, and social influence affects trust. Awareness, performance expectancy, financial literacy, and effort expectancy significantly affect intentions to use cryptocurrency. It’s worth mentioning that it is the first research to examine Pakistani customers’ perceptions of Bitcoin and their ability to partake. As a result, it is intended to serve as a base for potential research in this area.

Cryptocurrencies, such as Bitcoin, allow creative and quick transactions without tangible assets and online payments and, thus, they can be used in potential economic system revolutions. In Pakistan, a lesser number of people are using Bitcoin. It will be crucial to look at the Pakistani people's intentions to rebuy Bitcoin. Smart PLS 3 was used to evaluate the empirical data. It is found that expectations positively affect perceived enjoyment and ease of use, and there is a relationship between perceived enjoyment and perceived ease of use, whereas perceived enjoyment, expectations, and perceived ease of use influence satisfaction. Furthermore, satisfaction, perceived ease of use, perceived enjoyment, and trust substantially impact Bitcoin rebuy intentions. Social influence and experience are found to have an impact on trust. This is the first project to look at factors affecting intentions toward the rebuy of Bitcoin in Pakistan; thus, we proposed a unique model.