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Purpose -The purpose of this paper is to report on a program being developed by the Texas A&M University business librarians to employ a street team construct to promote the resources and services of the Texas A&M University's West Campus Business Library and to leverage the importance of "peer relationship" so evident in today's university student. Design/methodology/approach -The paper is a descriptive analysis of the program. Findings -This unique marketing program seeks to increase the awareness of Texas A&M University business students to the resources and services of the West Campus Business Library. By tapping into the youthful energy of these very students, the program proposes to utilize cutting edge cultural and social trends that are aimed to improve communications with its most important customers. Practical implications -The program seeks to improve communication with students at an extremely low cost. Originality/value -Discussion includes the rationale for adopting the guerilla marketing technique of street teams, the program planning process, and a discussion of assessment strategies.

Whether a recent librarian graduate, a seasoned librarian seeking a different academic institution, or a librarian transitioning into academia from a different library environment, an understanding how search committees function and the importance they contribute to identifying the best candidate can be beneficial to any job seeker. Design/Method/Approach This paper offers universal best practices, techniques, and "keys" to unlocking the secrets of the recruitment process from the candidate's perspective to help librarians seeking employment in an Association of Research Libraries (ARLs) public university environment. The scope of this paper is for entry level and mid-range librarians, but some ARL's do use executive search firms for upper level administrative positions. Findings This article describes the search process, offers insiders' perspectives and provides techniques along with best practices on how to be a successful applicant and candidate. Practical Implications As experienced professionals who have served on search committees, this article explains the "keys" to best practices and how to enhance one's resume and curriculum vita. Originality/Value This article walks potential job candidates through the process of how to apply and what to expect during an ARL Library Search Committee application review.

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