Purpose of the study: This study investigates the implementation of the Project-Based Learning (PjBL) approach through Students’ Creativity Programs (PKM) in Indonesia. Methodology: The study implemented a qualitative research approach using observation, depth interview, and document analysis as the research instruments. Principal Findings: The study revealed that PKM had reflected the implementation of Project-Based Learning approach with all its advantages. Applications of this study: This study reveals that there are many learning approaches with various activities that can effectively use to develop students' critical and creative thinking skills and students' competitiveness, including Project-based Learning rather than traditional instruction. Other than that, hopefully, the results of the PKM and PIMNASin the form of ideas, goods, and services can be utilized by the business and industrial world as it has economic value and benefits to society and can improve the nation's competitiveness. Novelty: The implementation of Project-Based Learning in students’ massive activity at the national level, known as Students Creativity Programs (PKM) in Indonesia is increasing students’ creativity.