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Purpose-This paper aims to investigate the role of quality management (QM) practices in the success of strategic alliances. Design/methodology/approach-Through a review of the literature, a conceptual model employing a relational view of inter-organizational competitive advantage is proposed, which attempts to address the concept of quality management in strategic alliances and networks. Findings-Trust and cooperative learning have emerged as critical factors that affect the success of strategic alliances. The proposed model, while integrating elements of quality management and strategic alliances, determines alliance success and alliance satisfaction as the outcomes of strategic alliances. Several propositions have been developed to address the relationship between different constructs in the model. The effects of trust and cooperative learning on alliance performance are discussed, and key areas for research are identified. Practical implications-Companies can achieve a higher level of performance and satisfaction from alliances. Originality/value-While previous research on quality management has been focused on the implementation of quality management within a firm, by extending the concept of quality management to strategic alliances this paper expands quality management implementation beyond the traditional view of quality.

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