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The paper considers the problem of obtaining new data in process of diagnostics of a recognized transportation company. Such knowledge should not contradict to existing theories and objective means, but should be aimed instead at improving the diagnoses issued. By investigating the methodological problem by virtue of the principle of complementarity, the goals of making fundamental changes are achieved without disturbing the efficiency of the enterprise activities.

abstract. The combination of coupled managerial approaches directed to designing a full-functional system of improving the business functioning is examined in this research. This improvement could be achieved on the basis of the business processes uninterrupted monitoring. Such system is oriented to the establishment of the integral analytical business platform for providing the coordinated objectives setting, timely revealing and neutralising the unforeseen events, decision-making at different levels of an organization.

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