With the ceaseless expanding of big data and the Internet, it has more and more affected people’s life. The collection and construction of information has become the front-end technology of current industrial development. News reports and self-media channels are also more extensive. As one of the sections of news reports, sports has also encountered opportunities and challenges in its dissemination. As an innovative technology, blockchain has brought new impetus to the development of sports industry. It is also driving new technological upgrades and visual experiences. Blockchain is a chain data structure that combines data blocks in a sequential manner according to time sequence and is a cryptographically guaranteed untameably and unforgeable distributed ledger. Sports communication has more development opportunities in modern life. Therefore, the purpose of this paper is to explore a new path of physical integration and dissemination based on the theory of blockchain, analyze the development and integration path in the application of blockchain technology, and explore their respective advantages and disadvantages. This article will use the research method of specific analysis of specific problems to make data comparison and draw a conclusion, to carry out theoretical innovation and exploration, so as to find a suitable model to promote the development of sports industry. The so-called “sports big data” refers to the analysis and application of data in sports scenarios. Combined with competitive sports, the significance of data analysis lies in improving the level of competition and preventing sports injuries. The research results show that sports companies using blockchain technology have increased their communication efficiency by 37%, and audience popularity has increased by 15% year on year. The decentralized and anonymous features of blockchain technology ensure the originality and enthusiasm of sports data news teams. Therefore, through the analysis of the selection of application scenes and technologies of the sports industry by the blockchain technology, combined with the characteristics of the current era, the transformation is fully absorbed and combined with a new perspective. This paper analyzes different application dilemmas and explores the development prospects, thus putting forward the implementation path of physical industry blockchain technology application.