Since the reform and opening up of China, the rural built environment has changed dramatically. There is a need to understand how such changes have impacted rural children’s school travel mode choice to design the built environment and plan schools accordingly. This paper combines field measurement methods and questionnaires to obtain data on rural children’s school travel behavior and uses the multinomial logit (MNL) model to investigate the impacting factors. The results show the following insights: Age has a significant positive impact on children’s choice of bicycles and buses. The improvements in road layout and facility conditions are significantly and positively associated with children’s choice of electric bicycles for school. There is a significant positive correlation between a good and safe public environment and children’s choice of cycling. Furthermore, distance from home to school has a significant impact on the choice of children’s school travel mode: the greater the distance to school, the higher the probability that children will choose motorized modes of travel such as buses and private cars. This study provides empirical data and evidence in designing rural transport systems for school children based on their preferences concerning built environment factors.

IntroductionRural roads and built environment in China have been developed enormously, but it is not clear whether these roads fulfill the needs of school children as they need to travel long to school every day.ObjectiveIt is crucial to understand the influencing factors of their travel mode choices to better design future country roads and built environment, aiming to promote physical activities of school children in a safe built environment.MethodThis study thus attempts to explore the impacts of rural built environment attributes on children's school travel mode preferences. Eight rural built environment attributes are considered: distance from home to school; the number of intersections passed on the way to school; whether there are sidewalks/bicycle lanes; the traffic speed of school access routes; whether there are separation facilities between motor vehicles and non-motor vehicles; whether there are traffic lights and zebra crossings; availability of greenery such as lawns, flower ponds and street trees and whether there are shops on the way to school and at the school gate. Six hundred and thirty eight valid questionnaires were obtained through face-to-face interviews with school-age children in villages. A multinomial logit model was estimated to unravel the preferences and choices of rural school-age children in different models of school travel using the stated choice data.ResultsAll the eight attributes have significant impacts on rural children's school travel choices on foot, bicycle, electric bicycle or motorbike. And four rural road design attributes have significant effects on rural children's school travel by private cars. A travel path with pavements or bike lanes, few intersections, low traffic speeds, greenery and shops can facilitate children's school travels on foot or by bike. The conclusions can provide reference for the further upgrading planning, designing and construction of rural roads, as well as enriching the theory and practice of child-friendly villages construction.